The Jersey Shore is buzzing with anticipation for a wave of new businesses set to open in the coming year. From quick-service food joints and trendy restaurants to craft stores and fitness ventures, the shore’s vibrant communities are preparing to welcome fresh opportunities for locals and visitors alike. The incoming businesses promise to add excitement and variety to our area, such as a new yoga studio and creative restaurant concepts. Read on for more about the new businesses coming to the Jersey Shore in 2025.
Allenhurst
The Reef Club | Allen Avenue + Ocean Place
Mister C’s Beach Bistro, which closed in October, will be occupied by The Reef Club come Summer 2025. The Asbury Park Press reports that The Reef Club will be led by Eli Yedid and Bradley and Lula Rodriguez. Bradley and Lula Rodriguez are a husband and wife restaurateur duo who own Spring Lake Seafood in Spring Lake and Outpost Sushi at the DSN Beach Club in Deal.
Read More: Best of the Jersey Shore 2024 — Winners ANNOUNCED!
Asbury Park
Ebb+Flow Yoga + Wellness | 17-19 Main Street
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Ebb+Flow Yoga and Wellness is a hot yoga studio that will open in Asbury Park in 2025. Classes and services will include hot yoga, meditation, and massage therapy. “Our hot yoga classes challenge your strength and focus, while meditation and massage invite you into a space of deep relaxation,” the studio shared on Instagram.
Tillie’s Palace | 574 Cookman Avenue
Tillie’s Palace Bar + Restaurant is “coming soon” to Cookman Avenue in Asbury Park, according to its Instagram account. Signage for the new bar and restaurant was spotted back in October. Tillie is the name of the smiling figure painted on the side of the Palace Amusements building in Asbury Park and can be seen replicated on the side of the Wonder Bar on Ocean Avenue. The new restaurant promises to pay homage to the spirit of Palace Amusements and its official website is currently requesting submissions for visitors to share any historical facts and stories related to it. No information has been released about what kind of food will be served or when it will officially open.
Bradley Beach
Xina | 415 Main Street
Xina, the popular Chinese bistro and sushi and oyster bar in Toms River, is opening a second location in Bradley Beach, New Jersey. The restaurant — known for its creative sushi and Chinese entrées — is currently under construction at 415 Main Street in Bradley Beach which used to house a 7-Eleven. The Asbury Park Press reports an early 2025 opening.
Brick
Cava | 1042 Cedar Bridge Avenue
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Cava, the popular Mediterranean fast-casual restaurant, will officially open its first Jersey Shore location in 2025. Cava will replace the former Atlanta Bread in Brick Plaza. Cava is known for its customizable bowls, pitas, and vibrant dips like hummus and harissa. It currently has nine other locations open in New Jersey.
Holmdel
Jersey Pickleball Club | 101 Crawfords Corner Road
Jersey Pickleball Club is expected to open an indoor pickleball facility at the Bell Works complex in Holmdel, New Jersey in February/March of 2025. Bell Works will be Jersey Pickleball Club’s flagship location while more New Jersey locations are on the way, according to its website. Exclusive “Founding Member” membership rates are currently provided to members who sign up before the club opens.
Long Branch
Bear’s Yoga Den | 131 Brighton Avenue
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Bear’s Yoga Den will officially open in Long Branch on Saturday, January 18th, 2025 by instructors Bella Purcell and Carla Anderson. “Bear’s Yoga Den will be a wellness sanctuary where everyone feels welcome,” Bella told JSG, “We’re primarily a hot yoga studio, but we’re also excited to offer yin and restorative yoga, hot weighted sculpt classes, and some non-heat related options. In addition, we’ll host transformative workshops, including sound baths, breathwork sessions, meditation, and specialized 2-hour yoga workshops that allow for deep exploration of specific themes or techniques.” Follow @bearsyogaden on Instagram for more information about the studio’s opening and classes.
MOGO Korean Fusion Tacos | 10 Centennial Drive
MOGO Korean Fusion Tacos — a favorite Asbury Park taco shop — will be opening up its third location at the Pier Village in Long Branch. MOGO’s website currently lists the Long Branch location as “COMING SOON!” The Pier Village MOGO will be located across from McLoone’s Pier House.
Monmouth County
Perkins Griddle + Go | TBD
The owner of Perkins, an American casual dining restaurant chain, is launching a new concept called Perkins Griddle + Go, a cafe-style restaurant chain, at the Jersey Shore. The company told the Asbury Park Press that Lisa Dalton and Anthony Degrande, a mother and son duo from Colts Neck, have signed on to open ten Perkins Griddle + Go franchise locations in New Jersey, with the first expected in Monmouth County by October 2025. They have not yet selected a location. Perkins Griddle + Go menu features breakfast classics like omelets, eggs benedict, French toast, and buttermilk pancakes. The restaurant will reportedly serve breakfast, lunch, and dinner and have a Perkins bakery.
Ocean Township
Alpha Gym | 1502 NJ-35
According to signage on the building, Alpha Gym will be opening in Middlebrook Plaza on Route 35 near Kohls. Alpha Gym will be opening in the space of the former Ciné Grand Middlebrook. The building has been vacant since the movie theater closed in 2019. Although no information can be found online about the future gym, the Asbury Park Press reports that Alpha Gym is owned by a fitness company called Sky Fit Gym.
Hobby Lobby | 2200 NJ-66
Hobby Lobby — the arts and crafts chain store — will open in Neptune Plaza Shopping Center on Route 66 in Ocean in 2025. This is the retailer’s fourth location in Monmouth County with stores in Howell, Holmdel, and Marlboro. Hobby Lobby will take the place of Marshalls and Homegoods, which relocated to the Seaview Square Mall across Route 66 in 2020.
Shrewsbury
Just Salad | 1021 Broad Street
Just Salad is preparing to open in the former Boston Market location in a shopping plaza at 1021 Broad Street in Shrewsbury. Just Salad has seven locations across New Jersey, including one that opened at Brook 35 Plaza in Sea Girt at the beginning of 2024. The opening date for the Shrewsbury location has not yet been announced.
See More: New Businesses Coming to Montclair + Essex County in 2025
Toms River
Fat Patty’s Toms River | 1111 Route 37
Fat Patty’s burger bar is opening its first New Jersey location in Toms River in the new year. According to Patch, the owner and leadership team at Fat Patty’s confirmed the new Toms River location will open on Route 37 within the next few weeks. The new burger joint has taken over the space formerly the Mellow Mushroom and briefly Lot 11 Eleven. Fat Patty’s features a menu with reasonable prices and options such as 16 different kinds of burgers.
15 Temporary + Permanent Business Closures at the Jersey Shore
With cooler temperatures and fewer visitors, many of the Jersey Shore’s beloved local businesses close their doors for the winter, marking a seasonal pause in operations. While the shore stays fun and lively during the cold-weather months, beachgoers and vacationers drive the most foot traffic and revenue to the area during the summer. Closing for the off-season allows local small businesses to cut down expenses, focus on maintenance or renovations, and prepare for a strong reopening in the spring and summer. Though it is sad to see some favorite spots temporarily close, and some, unfortunately, permanently close, loyal locals eagerly await the reopenings and look forward to seeing the businesses refreshed and renewed after a short break. Read more to find out which businesses are closing for the 2025 winter season at the Jersey Shore.
Asbury Park
Amici Gelato + Caffé | 630 Mattison Avenue
Amici Gelato + Caffé in Asbury Park is a beloved spot for authentic Italian gelato and espresso. Those craving handcrafted gelato and authentic Italian coffee and desserts will have to wait until February to indulge, as the cafe is closing for a short winter break. “We are officially closed until February 16th! See everyone soon!” the Amici team announced on Instagram on January 2nd.
Read More: Jersey City Ice Cream Shop, Milk Sugar Love, Opening 2nd Location in Asbury Park
Asbury Festhalle + Biergarten | 527 Lake Avenue
The Asbury Festhalle + Biergarten has unfortunately closed for good. The German-inspired bar and rooftop patio never reopened after it suffered massive flood damage from remnants of Tropical Storm Ophelia on September 29th, 2023. According to the Asbury Park Press, the combined factors of the out-of-pocket costs to repair the flood damage, mixed with the increase in rent caused the owner to decide to close the doors on the Festhalle.
Asbury Park Roastery | Convention Hall, 1300 Ocean Avenue
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Asbury Park Roastery has officially closed its Conventional Hall location. The boardwalk coffee spot was a go-to for Asbury Park locals. “We are so grateful to have been the coffee service for thousands of sunrises on the Asbury Park boardwalk,” Asbury Park Roastery wrote on Instagram. “We hope to see you at our 803 Second Ave location, home, somewhere in the middle of it all - where we always intended to be. Good things are happening and good things are coming.”
Cookman Creamery | 711 Cookman Avenue
Cookman Creamery is an Asbury Park ice cream shop that specializes in hand-crafted small-batch ice creams and serves up a variety of both plant-based vegan and traditional dairy ice cream flavors. The ice cream shop is currently closed for a winter 2025 refresh. “We are closing to renovate and renew! We’ll be making some changes to the look of the shop, as well as launching a new website, and (as always) refining our recipes to relaunch with some new inspired creations,” Cookman Creamery shared on Instagram, “Can’t wait to reopen, it’s been a decade of ice cream & there is ice cream after all!” The Cookman Avenue ice cream shop hopes to reopen by mid-February.
Loteria | 632 Mattison Avenue
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Loteria in Asbury Park serves up delicious and authentic Mexican street food. Unfortunately for locals and regulars, the go-to spot for tacos, burritos, beer, and cocktails will be closing for renovations during the 2025 winter season. “We’ve got some special stuff comin for you guys. We’ll be closing to do some renovation we think you guys will love. New Years Eve will be our last day opened before we start our fun project,” Loteria posted on Instagram. “Hoping to reopen mid-Feb. Sad we won’t be able to make you guys tacos for a little while, but we truly think you will love what’s coming. Keep an eye out for updates!”
Moonstruck Restaurant + Cocktail Lounge | 517 Lake Avenue
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Moonstruck — an upscale eatery with American-Mediterranean fare in Asbury Park — will close for a short winter break. “Moonstruck is currently closed for our annual vacation,” the restaurant confirmed on Instagram. “We will reopen on Valentine's Day, Friday, February 14, 2025. Thanks for another great year!”
Pulp | 516 Summerfield Avenue
The team behind Pulp — Asbury Park’s urban juice and smoothie Bar and vegan eatery — is taking a well-deserved vacay during January. “We'll see you ready and revved up on Wednesday, February 5th!! WOO! HOO!” the team at Pulp wrote in an Instagram caption.
Avon-by-the-Sea
Peppy Collective | 318 Marine Place
Peppy Collective — the cute and eclectic vintage store with handmade pieces by Jules Cataldo that is nestled in Avon-by-the-Sea — will close for a few months during the winter. Even though the Peppy Collective shop will be closed, its online store will be actively restocked during the off-season. Follow @peppycollective on Instagram for store updates and new collection drops.
Bay Head
Mueller’s Bakery | 80 Bridge Avenue
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Mueller’s Bakery is a staple in the heart of the charming resort beach town of Bay Head. Locals will sadly have to refrain from its delicious crumb cake and breakfast pastries for the next few months. “As of January 1, 2025 we will be CLOSED for our annual winter break. Reopening March 1st,” Mueller’s Bakery stated in an announcement graphic posted to its Instagram page. “Thank you all for such a wonderful 2024–we are very excited for March 2025,” the bakery added in the caption.
Bradley Beach
The Toast Post at Paired | 710 Main Street
The Toast Post at Paired on Main Street in Bradley Beach has permanently closed and will not reopen after the winter season. The cafe curated handcrafted gourmet toast specials as well as specialty coffees and smoothies. “While this chapter is closing, we’re hopeful for the future. While our doors are closing on the 9th, over the next few months, we’ll be looking for someone to take over the shop and continue to serve this incredible community we love so much,” The Toast Post team wrote on Instagram.
Lavallette
Colonial Bakery | 1906 Grand Central Avenue
Colonial Bakery — located on the barrier island of Lavallette, New Jersey — takes a well-deserved break during the cold, winter months. The family-owned bakery will reopen in May and announced that sometime in 2025 (date not confirmed yet) they will open at a new and bigger location at 1903 Grand Central Avenue. “To each and every one of our customers who came to support us, a sincere thank you! Have a great winter, we will see you in May 2025!” Colonial posted to its official website.
Ocean Grove
Dale + Dollops | 69 Main Avenue
Dale + Dollops is a casual diner that serves vegan comfort food in the heart of Ocean Grove. Its delicious plant-based milkshakes, soft-serve ice cream, grilled cheese sandwiches, wraps, and burgers will sadly not be available again until the spring. “Thank you guys so much for a great year!” Dale + Dollops wrote on Instagram to announce the last day open for the winter season on December 29th, 2024.
Point Pleasant
The Food Shack | 1000-1002 Ocean Avenue
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The Food Shack is a beachfront cafe located on the Point Pleasant boardwalk. The breakfast and lunch spot also sells beach decor and gifts. The open-air dining location closed for the off-season at the end of October and will reopen for the summer in May.
Red’s Lobster Pot | 57 Inlet Drive
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Red’s Lobster Pot is an iconic waterfront Jersey Shore seafood house located in Point Pleasant. The popular seafood restaurant closes every year for the winter. “Thank you all for a wonderful season and we will see you in the Spring!” Red’s wrote on September 29th, 2024 on Instagram.
See More: New Bagel Shop, B Bagels, Soft Opens in Downtown Jersey City
Red Bank
Fable Creamery | 14 Monmouth Street
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Fable Creamery — a vegan ice cream and confection shop in Red Bank, New Jersey — is closed for winter break from December 24th to January 28th. Everything at Fable Creamery is 100% vegan and gluten-free. Its ice creams, ice cream cakes, chocolate confections, cookies, and brownies are free from soy, artificial colors or flavors, gums, preservatives, and vegetable oil\any gluten-free and dairy-free or vegan friends will have to wait until late January to enjoy Fable’s delicious treats this winter.
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