Ashtyn Asay Kevin Jonas is bringing a little more Pilates and wellness to downtown Denville. He testified at the Denville Zoning Board meeting on November 4th about plans to open Djore Studios at 21–25 Bloomfield Avenue. The proposed boutique studio would offer reformer and mat Pilates classes, personal training, massage services, a sauna, and red-light therapy. The project would transform a vacant, one-story commercial space that Kevin said has been sitting empty for about two years. The board unanimously approved the application, giving the project the green light to move forward. Here’s what we know about this new pilates + wellness studio.
Kevin’s Pilates Plans
At the November 4th meeting, Kevin told the board that his family has strong ties to Denville, where he, his wife, Danielle, and their two daughters live. He said the idea for the studio was partly inspired by Danielle’s long-standing interest in Pilates and her desire for a space that could feel like home.
“We’re looking to have fun with the Pilates side of things, the mat reformer work, and also the wellness side,” Kevin said at the meeting.
Attorney Justin Coulter, representing KJ Holdings LLC, explained that the property is in Denville’s B1 zone, which permits health and fitness facilities on upper floors but not on the ground floor. Because the building is only one story, the applicant sought a D1 use variance to operate the studio in the existing space. The proposal primarily involves interior renovations, with no planned exterior improvements.
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The team initially also sought permission to operate a coffee cart on the building’s front patio. However, that request was withdrawn after the applicant received feedback from the Board of Health. The coffee cart is no longer part of the proposal.
What Djore Studios Would Offer
According to project manager Jeremy Book, Djore Studios would feature two Pilates studios: a reformer room and a mat room. The reformer studio would have nine machines for regular classes, with the option to open an adjoining private area to accommodate up to 14 participants.
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The business would also offer personal training, two massage rooms, a red-light therapy room, and a sauna near a unisex locker room. A small retail area near the front desk would sell apparel and related goods, operating as part of the studio rather than as a separate storefront.
The Denville Zoning Board unanimously approved the application, clearing the way for Djore Studios to move forward with its plans for the Bloomfield Avenue location.
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