Jessica Norton 
Milk Sugar Love, the beloved Jersey City-based ice cream shop known for its handcrafted treats, has expanded to the Jersey Shore. This July, the artisanal creamery opened a new location in Asbury Park, New Jersey, bringing its signature small-batch ice cream to the beach. The woman-owned ice cream parlor — founded by chef-owner Emma Taylor — is known for using high-quality, all-natural, and organic ingredients to create classic and seasonal flavors. The Asbury Park location is a sweet addition to the seaside scene this summer. Read on to learn more about Milk Sugar Love’s newest location in Asbury Park, New Jersey.
The Details
Milk Sugar Love officially opened its Jersey Shore outpost at 1319 Memorial Drive in Asbury Park, New Jersey on July 19th, with a ribbon cutting set for August 28th. The ribbon cutting event will be complete with slices of Dominican cake as well as guava ice cream. The new shop features an expanded production kitchen, walk-up window, and café-style seating for 12, including a few coveted counter seats where guests can watch their sundaes, affogatos, and ice cream specialties being expertly prepared.
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The Asbury Park location’s expanded menu showcases house-made ice cream available by the scoop, artisanal soft serve, specialty coffee drinks such as affogatos and cold brew floats, and a full take-home menu including ice cream sandwiches, celebration ice cream cakes, and fresh-baked treats. Milk Sugar Love’s ice cream flavor options span from standards like strawberry and vanilla to one-of-a-kind tastes such as lemon olive oil and guava cream cheese.
The Monmouth County expansion marks an exciting milestone for the brand, which has been delighting dessert lovers at its storefront in Jersey City since 2014. The initial announcement of the Jersey Shore location earlier this year was made in tandem with a reflection and celebration of its tenth year in business.
“It’s been 10 years of Milk Sugar Love and I still deeply believe in what we’re doing – making inventive and delicious ice cream from scratch using locally sourced, all-natural ingredients. You help me continue to live this ice cream dream of mine with every post you share, with every pint you bring home for the family, with every friend you bring to visit the shop. I am excited for another year of making ice cream for you in Jersey City and soon, in Asbury Park too!” founder Emma Taylor announced on the Milk Sugar Love Instagram.
The new location in Asbury Park is fitting because, like most Jersey girls, Emma spent her summers down the shore where her love of ice cream blossomed.
“I moved to Asbury Park a few years back and have been inspired by the city’s live music scene, its close-knit small business community and of course, all its delicious food,” Emma shared in the official press release. “I’m thrilled for Milk Sugar Love to join this creative community.”
The flagship Milk Sugar Love location is at 19 McWilliams Place in the Hamilton Park neighborhood of Jersey City. Previously, Milk Sugar Love operated a second location in the Jersey City Heights neighborhood at 394 Palisade Avenue, however, this location closed in 2022. Fans can expect the same dedication to quality and creativity that has made Milk Sugar Love a local favorite in Jersey City down at the shore.
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