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Your Jersey Shore Beach Badge Guide

by Jessica Norton
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As you probably already know, New Jersey beaches aren’t free during the summer. At the Jersey Shore visitors are required to buy a beach badge, a daily wristband, or a season pass to enjoy a dip in the Atlantic Ocean from Memorial Day to Labor Day weekend. Some beaches have implemented new technologies — like the Viply app — to sell beach badges while others have a booth to visit before entering the beach area to pay for your visit. From prices to parking info, we have broken it down for you to help you navigate whichever beach you’re visiting in the Asbury Park area this summer. Read on for a beach badge guide for Asbury Park, Bradley Beach, Belmar, and beyond.

Asbury Park

asbury park beach nj

Asbury Park Beach passes (badges or wristbands) are required to access the Asbury Park Beaches from Memorial Day Weekend through Labor Day Weekend. Daily beach passes and season beach badges are available for purchase on the Viply Mobile App, at the beach office, 3rd Avenue beach booth, 7th Avenue Beach Booth, or through credit card kiosks along the boardwalk. To access your daily passes on Viply in-person, just scan in your app at the beach office, any beach booth, or gate guard and you will receive a wristband that is valid for the day. Daily beach passes can only be used for the day they are purchased. Credit card transactions are preferred but cash is accepted at the beach office and the 7th Avenue Beach Booth. Beach passes will not be required to access the beach starting Tuesday, September 7th, 2023. Based on weather and staffing availability, lifeguards may still be on duty after Labor Day Weekend.

  • Asbury Park Beach Badge Daily Rates = Monday to Friday: $6, Weekends and Holidays: $9
  • Asbury Park Beach Badge Seasonal Rates = Adults: $70, Seniors (62-plus with valid ID): $20, Teens (13 to 17): $20, Kids 12 and under Free (adult supervision required)

Read More: 9-Year-Old Asbury Park Resident Discusses Problem of Trash on Jersey Shore Beaches



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In Avon-By-The-Sea, beach badges are required in the summer months to gain access to the beach on weekdays from 9AM to 5PM and 9AM to 5:30PM on weekends and holidays. Daily wristbands are $12 and can be purchased at the beach at the Sylvania Avenue, Washington Avenue, and Norwood Avenue tag booths. Adult Season Badges are $100, senior citizens season badges (65 + over) and young adult (ages 12-18) season badges are $55. Lifeguards are on duty from 9:00 AM to 5:30 PM every day from June 17th through Labor Day. Parking in Avon-By-The-Sea free, BTW!



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Beach badges are required for admission to Belmar’s beaches from 9AM to 6PM on Fridays, weekends, and holidays beginning Memorial Day weekend and 9AM to 5PM during the weekdays beginning in mid-June. Belmar’s daily beach badges cost $10 and must be ordered via phone/mobile device at belmarbeachbadges.com prior to heading to the booth. Once ordered, you will show your QR code to the booth attendant and receive your wristband to access the beach. Seasonal badges are available for $70 and $30 for senior citizens and can be purchased online or at Taylor Pavilion (500 Ocean Avenue.)

Bradley Beach

bradley beach nj

Bradley Beach Badges are required starting Memorial Day Weekend and all weekends until Labor Day Weekend. Daily beach badges cost $12 and weekly badges cost $45. Beach badges purchased in person are cash or check only. Debit or credit purchases must be made through the Viply App. Lifeguards are on duty weekdays 9AM to 5PM and weekends and holidays 9 AM to 6 PM. Parking on the east side of Ocean Avenue and the east end of Bradley Boulevard is all paid parking. The parking spaces are numbered and payment is accepted at the Pay Station Kiosks located on Ocean Avenue and Sylvan Lake. Parking is free in the residential neighborhoods of Bradley Beach.

Long Branch

Long Branch beach badges are $6 Monday through Friday, $9 on weekends and holidays, and $3 every day for ages 14-17. There is no app needed to access the badges. They are available in-person only at Recreation (231 Wilbur Ray Avenue), both cash and credit accepted. Badges are for Long Branch Municipal beaches only. A public parking guide can be found here.

See More: The Best Jersey Shore Boardwalks in New Jersey

Ocean Grove

ocean grove beach nj

There are two ways to purchase Ocean Grove badges: the Viply app OR at the beach office, located on the Ocean Grove boardwalk just opposite the pier. Daily beach badges are $12 and children ages 11 and under are free. Badges are only required on days when the beach is staffed, which is daily from June 17th through Monday, September 4th, 2023. The @OGBeaches Instagram shares a post every single morning during the summer with high and low tide times, the water temperature, and a list of any activities that may be happening in town that day.

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