Carli Clesmere Nothing says summer at the Jersey Shore quite like a little wardrobe refresh, and Lavallette just got a stylish new spot to shop. WATR, a new boutique located at 1800 Grand Central Avenue in Lavallette, is bringing elevated coastal style to the shore with a curated mix of men’s and women’s clothing, accessories, beach-ready pieces, and easy outfits made for summer weekends. From beach days and dinner plans to boardwalk strolls and last-minute getaways, WATR is stocked with the kind of pieces that feel right at home by the water (no pun intended). Read on for what we know about WATR, the new boutique in Lavallette.
Photo credit: Jacquelyn Mavrookas
About WATR in Lavallette
WATR introduced the boutique’s concept to followers on social media on May 5th, describing the brand as “more than a name; it’s a feeling. A reminder to flow, in life, in style, in every moment.” The post also shared that every piece in the shop is “carefully chosen and thoughtfully curated to move with your life, effortless, intentional, and versatile, made to flow with you wherever you go.” That easy, coastal-inspired vibe carries through the entire boutique. The shop officially opened its doors at the Jersey Shore this past weekend, and our team stopped by for a peek inside.
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Inside the New Jersey Shore Boutique
The space itself is beautifully designed, with chandelier light fixtures, a clean aesthetic, and a relaxed coastal feel that fits right in with Lavallette’s shore-town energy. Inside, shoppers can find pieces branded under the WATR label, including sweatshirts and hats, along with a curated selection of clothing and accessories. The racks include denim shorts, dresses, tops, bathing suits, sandals, sunglasses, scrunchies, and other warm-weather finds. WATR also carries elevated basics for men, including classic T-shirts, long sleeves, pants, and denim essentials. Basically, it is the kind of place where you can pop in for one thing and walk out with a full outfit for the weekend.
WATR is now open at 1800 Grand Central Avenue in Lavallette, New Jersey. We’ve reached out to the WATR team to learn more about the boutique’s hours and will update this piece as more information becomes available.
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