Ashtyn Asay 
Hockey season is almost here, and there’s a new local brew to go with it. Toms River Brewing has teamed up with the New Jersey Devils once again to release its latest Devils-inspired beer — and this time, fans got to help name it. Dubbed Slap Shot, the new American lager is now available ahead of the 2026-27 NHL season. The beer is brewed in Toms River and celebrates the passion of Devils fans both on and off the ice. Keep reading to learn more about Slap Shot and the collaboration behind it.
A Beer Named by Devils Fans
Toms River Brewing is rooted in the local community and the rich Irish heritage of its namesake township. Owned by Jim Mulligan and Augie Isernia, the brewery, located at 1540 NJ-37 in Toms River, blends traditional American-Irish brewing influences with modern techniques and beer science. The brewery is known for its wide range of beer styles and its welcoming vibe, with live music and events throughout the week.
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Toms River Brewing gave Devils fans a chance to weigh in on the new beer’s name and design, and Slap Shot was the winning choice. The result is a crisp, refreshing American lager made with hockey season in mind. Slap Shot comes in at 4.2% ABV and marks another collaboration between the Jersey Shore brewery and the New Jersey Devils, giving fans a new way to celebrate their team as the season gets underway. For the first time, the New Jersey Devils’ NHL logo will also appear on the can. Slap Shot will be available at Prudential Center, bars, and stores throughout New Jersey.
The new Slap Shot lager is the latest collaboration between Toms River Brewing and the New Jersey Devils. The organizations first announced their partnership in 2022, launching a Devils-themed beer called Stick Toss, a Kölsch-style ale. Since then, the partnership has continued to connect the Toms River brewery with Devils fans across the state. Now, Slap Shot is bringing the partnership into a new NHL season, with a name chosen by the fans themselves.
The Devils Hit the Ice October 1st
There’s no shortage of opportunities to crack open a Slap Shot this season, especially with the Devils getting ready to hit the ice at Prudential Center. The team will kick off its 2026-27 home schedule on Thursday, October 1st, when the Devils take on the Philadelphia Flyers at 7PM.
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