The Jersey Shore Girl Team 
This article is sponsored by Earth & Ivy.
Holidays like Christmas, Fourth of July, and Thanksgiving usually hog all the celebration real estate, but “flower” enthusiasts know that one of the best days of the year is in April. Earth & Ivy, one of New Jersey’s best dispensaries, is gearing up for its biggest 4/20 celebration yet, with discounts up to 40% off, goodie bags, prizes, games, and more available all weekend long. Keep reading to learn more about Earth & Ivy’s 4/20 celebrations happening at all of its New Jersey locations for 2026.
About Earth & Ivy
Earth & Ivy is a New Jersey cannabis brand founded by Freehold-raised former Division I athletes. The dispensary holds two special accolades: being the first recreational dispensary and the youngest ownership team in the state.
Its two locations — a flagship New Brunswick dispensary and a new Lakehurst storefront — both create an elevated cannabis experience, with a focus on high-quality cannabis products and expert insight from the staff.
Flower Shop + Services
From vapes to pre-rolls and edibles, Earth & Ivy has all the gardening materials (wink wink) under one roof. There are plenty of concentrates, topicals, extracts, drinks, tinctures, and accessories to shop for, too.
For those who can’t make it in-store, the brand delivers its flowers across Middlesex and Ocean Counties, and is one of the few dispensaries in the state with a drive-through for quick pick-ups.
This set-up provides a quick, discreet experience. Customers can focus on finding the products that best fit their needs.
A Weekend of 4/20 Celebrations in NJ
Every April 20th, cannabis enthusiasts join in to celebrate 4/20, is a widely celebrated counterculture holiday focused on the consumption of cannabis. While myths still surround its origins, the most accepted story is that the holiday stems from California high school students in the early 1970s who would meet at 4:20 after school to look for a hidden cannabis patch.
FYI: They never found the patch, but they left their legacy with the term that spread beyond their friend group and became involved in marijuana culture for years to come.
In 2026, 4/20 is celebrated at music festivals, in homes with friends and family, at breweries that make 4/20 themed beers, and of course, at Earth & Ivy.
4/20 Deals
Earth & Ivy has a lineup of deals and gifts available at both locations. From prizes to BOGO offers, goodie bags, and discounted rates, the 4/20 shopping experience is meant to give everyone a natural high.
The in-store experiences run all weekend, leading up to the holiday on Monday, so we recommend highlighting your deal of choice now and marking it on the calendar.
- Friday, April 17: 30% off storewide
- Saturday, April 18: 30% off storewide + Raffle Day with prizes like a 65” TV, Nespresso machine, Bose headphones, Earth & Ivy store credit, and a Puffco.
- Sunday, April 19: 30% off storewide + Wheel of Deals Day (with chances to unlock extra discounts or BOGO offers)
- Monday, April 20: 40% off storewide + goodie bags for the first 100 customers.
- Friday, April 17: 25% off storewide
- Saturday, April 18: 25% off storewide + Raffle Day with the same prize opportunities.
- Sunday, April 19: 25% off storewide + Wheel of Deals Day (with chances for additional savings or BOGO offers).
- Monday, April 20: 35% off storewide + goodie bags for the first 100 customers.
This is Earth & Ivy’s biggest 4/20 party yet, with four days of brand-specific promotions in place to keep the holiday hype going all week long.
The Essentials
Earth + Ivy’s 4/20 celebration kicks off April 17th. To claim the discounted rate on cannabis products and experience chances to win prizes and mix and mingle with other flower enthusiasts, visit one of its locations below:
Earth & Ivy, located at 29 Union Avenue, Lakehurst, is open daily from 9:00AM-9:00PM.
Earth & Ivy, located at 355 George Street, New Brunswick, is open daily from 10:00AM-10:00PM.
