{"id":226167,"date":"2026-08-04T19:59:31","date_gmt":"2026-08-04T19:59:31","guid":{"rendered":"https:\/\/thelocalgirl.com\/newjersey\/?p=226167"},"modified":"2026-08-04T19:59:31","modified_gmt":"2026-08-04T19:59:31","slug":"willowbrook-mall-wayne-nj-paid-parking","status":"publish","type":"post","link":"https:\/\/thelocalgirl.com\/newjersey\/willowbrook-mall-wayne-nj-paid-parking\/","title":{"rendered":"Willowbrook Mall in Wayne Introduces &#8220;Preferred Paid Parking&#8221; Option"},"content":{"rendered":"<div id=\"custom_featured_image\" style=\"display:none;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/thelocalgirl.com\/newjersey\/wp-content\/uploads\/sites\/13\/2026\/08\/willowbrook-mall-wayne-nj-paid-parking-300x200.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/thelocalgirl.com\/newjersey\/wp-content\/uploads\/sites\/13\/2026\/08\/willowbrook-mall-wayne-nj-paid-parking-300x200.png 300w, https:\/\/thelocalgirl.com\/newjersey\/wp-content\/uploads\/sites\/13\/2026\/08\/willowbrook-mall-wayne-nj-paid-parking-768x511.png 768w, https:\/\/thelocalgirl.com\/newjersey\/wp-content\/uploads\/sites\/13\/2026\/08\/willowbrook-mall-wayne-nj-paid-parking.png 1000w, https:\/\/thelocalgirl.com\/newjersey\/wp-content\/uploads\/sites\/13\/2026\/08\/willowbrook-mall-wayne-nj-paid-parking-585x390.png 585w, https:\/\/thelocalgirl.com\/newjersey\/wp-content\/uploads\/sites\/13\/2026\/08\/willowbrook-mall-wayne-nj-paid-parking-263x175.png 263w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><div id=\"custom_category\" style=\"display:none;\">news<\/div><p><span style=\"font-weight: 400;\">Some shoppers at <\/span><span style=\"font-weight: 400;\">Willowbrook Mall<\/span><span style=\"font-weight: 400;\">, located at 1400 Willowbrook in Wayne, will spend money before even stepping foot inside the shopping center thanks to a new paid parking option. While the majority of parking at the mall remains <a href=\"https:\/\/www.themontclairgirl.com\/free-activities-montclair-essex-county\/\" target=\"_blank\" rel=\"noopener\">free<\/a>, some parking closest to mall entrances was recently designated as \u201cPreferred Paid Parking\u201d. <strong>Read on for more about parking changes at the Willowbrook Mall in Wayne, NJ.<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-226171 \" src=\"https:\/\/thelocalgirl.com\/newjersey\/wp-content\/uploads\/sites\/13\/2026\/08\/willowbrook-mall-wayne-nj-paid-parking.png\" alt=\"\" width=\"451\" height=\"300\" srcset=\"https:\/\/thelocalgirl.com\/newjersey\/wp-content\/uploads\/sites\/13\/2026\/08\/willowbrook-mall-wayne-nj-paid-parking.png 1000w, https:\/\/thelocalgirl.com\/newjersey\/wp-content\/uploads\/sites\/13\/2026\/08\/willowbrook-mall-wayne-nj-paid-parking-300x200.png 300w, https:\/\/thelocalgirl.com\/newjersey\/wp-content\/uploads\/sites\/13\/2026\/08\/willowbrook-mall-wayne-nj-paid-parking-768x511.png 768w, https:\/\/thelocalgirl.com\/newjersey\/wp-content\/uploads\/sites\/13\/2026\/08\/willowbrook-mall-wayne-nj-paid-parking-585x390.png 585w, https:\/\/thelocalgirl.com\/newjersey\/wp-content\/uploads\/sites\/13\/2026\/08\/willowbrook-mall-wayne-nj-paid-parking-263x175.png 263w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/p>\n<h3><b>Parking at the Mall<\/b><\/h3>\n<p><a href=\"https:\/\/www.facebook.com\/ReporterJimMurdoch\/photos\/paid-parking-has-come-to-willowbrook-mall-thoughts-on-thisout-of-the-7700-availa\/1638649774929408\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Out of 7,700 parking spots<\/span><\/a><span style=\"font-weight: 400;\"> at Willowbrook Mall, 119 of them, about 1.6%, have become \u201cPreferred Paid Parking.\u201d According to the <\/span><a href=\"https:\/\/vale.to\/checkout\/selfpark_pay\/1cf82aec-8b95-483a-a4de-cdef2ce4e9f1\/?noroundtrip=true\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">payment page<\/span><\/a><span style=\"font-weight: 400;\">, paid parking will cost guests $2.45 for the first hour and $2 for each additional hour, with a daily maximum of $10. The paid parking area is managed by <\/span><a href=\"https:\/\/12oaksparking.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">12 Oaks Parking Services<\/span><\/a><span style=\"font-weight: 400;\">, a parking management service based in Roswell, Georgia, and will be enforced 24 hours a day, seven days a week.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the mall\u2019s <\/span><a href=\"https:\/\/www.willowbrook-mall.com\/en\/visit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\">, 10% of Willowbrook&#8217;s net proceeds from paid parking, excluding taxes and payment processing fees, will be donated to <\/span><span style=\"font-weight: 400;\">Child Focus Inc.<\/span><span style=\"font-weight: 400;\">, a nonprofit organization with offices in Wayne and Elizabeth. According to the nonprofit\u2019s <a href=\"https:\/\/www.childfocusnj.org\/\" target=\"_blank\" rel=\"noopener\">website<\/a>, Child Focus operates three programs under one organization, including The Court Appointed Special Advocates program of Passaic and Union Counties, which recruits, screens, trains, and supervises volunteer advocates for children in the child welfare system, the New Jersey Safe Babies Court Team program, which provides support to infants and toddlers and their families in the court system, and The Open Door Store program, which provides new clothing and personal care items for children in the welfare system.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><em>Read More:&nbsp;<a href=\"https:\/\/thelocalgirl.com\/newjersey\/bass-pro-shops-sayreville-new-jersey\/\" target=\"_blank\" rel=\"noopener\">Yes, The Biggest Bass Pro Shops in America is Coming to New Jersey<\/a><\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.cbsnews.com\/newyork\/news\/willowbrook-mall-nj-preferred-paid-parking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CBS News New York<\/span><\/a><span style=\"font-weight: 400;\">, the new parking program has prompted a range of opinions from shoppers. Some say the fee is a worthwhile tradeoff for the convenience, especially when dining or making a quick trip to the mall. One shopper told CBS she and a friend happily paid $4.45 for two hours because they wanted to park close to their destination. Others, however, feel shoppers shouldn&#8217;t have to pay for premium parking after already planning to spend money inside the mall. Several customers interviewed by CBS described the policy as unnecessary, with some suggesting the paid parking would make more sense during the busy holiday shopping season or at a discounted rate for local residents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Representatives from Willowbrook Mall did not immediately respond to a request for comment.&nbsp;<\/span><\/p>\n<h3><b>About Willowbrook Mall<\/b><\/h3>\n<p><a href=\"https:\/\/www.tapinto.net\/towns\/wayne\/sections\/business-and-finance\/articles\/this-month-in-wayne-history-willowbrook-mall-opens-with-a-penguin\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Willowbrook Mall<\/span><\/a><span style=\"font-weight: 400;\"> opened to the public on September 24th, 1969. At the time, it was reported to be the world\u2019s largest enclosed shopping center, with offerings such as Commonwealth Shoe &amp; Leather Co., Custom Shirt Maker, Spencer Gifts, Sosin Jewelry, Merle Norman Cosmetics, Belle Fashion Shoppes, and even a pet store with a penguin on display.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, with over 170 stores, Willowbrook Mall is one of North Jersey\u2019s most popular shopping destinations. <\/span><a href=\"https:\/\/www.willowbrook-mall.com\/en\/directory\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The mall offers<\/span><\/a><span style=\"font-weight: 400;\"> a mix of fashion, beauty, electronics, sporting goods, and dining options, including Sephora, Apple, Bloomingdale\u2019s, Macy\u2019s, Fogo de Ch\u00e3o, and P.F. Chang&#8217;s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The mall is open Monday through Thursday from 11AM to 8PM, Friday and Saturday from 11AM to 9PM, and Sunday from 11AM to 7PM.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><em>See More:&nbsp;<a href=\"https:\/\/www.hobokengirl.com\/volunteer-opportunities-hoboken-jersey-city-fall-2026\/\" target=\"_blank\" rel=\"noopener\">20 Places to Volunteer in Hoboken + Jersey City This Fall<\/a><\/em><\/strong><\/p>\n<p>Follow @thenewjerseygirl on&nbsp;<a class=\"broken_link\" href=\"https:\/\/www.instagram.com\/thelocalgirlhq\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Instagram<\/span><\/a>&nbsp;+&nbsp;<a href=\"https:\/\/www.tiktok.com\/@thelocalgirlhq?lang=en\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">TikTok<\/span><\/a>&nbsp;for the latest updates on Hoboken, Montclair, Bergen County, and more,&nbsp;<a href=\"https:\/\/thelocalgirl.myflodesk.com\/xdt5qdr3st\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">sign up for our weekly newsletter here<\/span><\/a>&nbsp;that shares everything you missed each week, and check out our&nbsp;<a href=\"https:\/\/thelocalgirl.com\/calendar\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">events calendar<\/span><\/a>, which has over 100+ events weekly to peruse.<\/p>\n<div class=\"categories\" style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/thelocalgirl.com\/news\/\" target=\"_blank\" rel=\"noopener\">News<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>newsSome shoppers at Willowbrook Mall, located at 1400 Willowbrook in Wayne, will spend money before even stepping foot inside the shopping center&hellip;<\/p>\n","protected":false},"author":453,"featured_media":226171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[4,45,1,40],"tags":[9,43,11,12],"class_list":["post-226167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-new-jersey","category-news","category-the-local-girl","tag-lifestyle","tag-new-jersey","tag-news","tag-tlg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Willowbrook Mall in Wayne Introduces &quot;Preferred Paid Parking&quot; 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