{"id":238218,"date":"2026-09-04T13:32:40","date_gmt":"2026-09-04T17:32:40","guid":{"rendered":"https:\/\/thelocalgirl.com\/jerseyshore\/?p=238218"},"modified":"2026-09-04T13:32:40","modified_gmt":"2026-09-04T17:32:40","slug":"toms-river-brewing-devils-inspired-lager","status":"publish","type":"post","link":"https:\/\/thelocalgirl.com\/jerseyshore\/toms-river-brewing-devils-inspired-lager\/","title":{"rendered":"Toms River Brewing Debuts New NJ Devils-Inspired Slap Shot Lager"},"content":{"rendered":"<div id=\"custom_featured_image\" style=\"display:none;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager-800x533.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"toms river brewing devils inspired lager\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager-800x533.jpg 800w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager-768x511.jpg 768w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager-585x390.jpg 585w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager-263x175.jpg 263w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager.jpg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div id=\"custom_category\" style=\"display:none;\">food + drink<\/div><p><span style=\"font-weight: 400;\">Hockey season is almost here, and there\u2019s a new local brew to go with it. Toms River Brewing has teamed up with the New Jersey Devils once again to release its latest Devils-inspired beer \u2014 and this time, fans got to help name it. Dubbed Slap Shot, the new American lager is now available ahead of the 2026-27 NHL season. The beer is brewed in Toms River and celebrates the passion of Devils fans both on and off the ice. <\/span><b>Keep reading to learn more about Slap Shot and the collaboration behind it.<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-238220\" src=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager.jpg\" alt=\"toms river brewing devils inspired lager\" width=\"450\" height=\"300\" srcset=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager.jpg 1000w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager-800x533.jpg 800w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager-768x511.jpg 768w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager-585x390.jpg 585w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager-263x175.jpg 263w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3><strong>A Beer Named by Devils Fans<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Toms River Brewing is rooted in <a href=\"https:\/\/www.tomsriverbrewing.com\/\" target=\"_blank\" rel=\"noopener\">the local community<\/a> and the rich Irish heritage of its namesake township. Owned by Jim Mulligan and Augie Isernia, the brewery, located at 1540 NJ-37 in Toms River, blends traditional American-Irish brewing influences with modern techniques and beer science. The brewery is known for its wide range of beer styles and its welcoming vibe, with live music and <a href=\"https:\/\/www.tomsriverbrewing.com\/events\" target=\"_blank\" rel=\"noopener\">events<\/a> throughout the week.&nbsp;<\/span><\/p>\n<p style=\"text-align: center;\"><b><i>Read More: <\/i><\/b><a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/breweries-distilleries-asbury-park-new-jersey\/\"><b><i>Must-Visit Breweries + Distilleries in the Asbury Park Area<\/i><\/b><\/a><\/p>\n<p>Toms River Brewing gave Devils fans a chance to weigh in on the new beer\u2019s name and design, and Slap Shot was the winning choice. The result is a crisp, refreshing American lager made with hockey season in mind. Slap Shot comes in at 4.2% ABV and marks another collaboration between the Jersey Shore brewery and the New Jersey Devils, giving fans a new way to celebrate their team as the season gets underway. For the first time, the New Jersey Devils\u2019 NHL logo will also appear on the can. Slap Shot will be available at Prudential Center, bars, and stores throughout New Jersey.<\/p>\n<p><span style=\"font-weight: 400;\">The new Slap Shot lager is the latest collaboration between Toms River Brewing and the New Jersey Devils. The organizations first<\/span><a href=\"https:\/\/www.nhl.com\/devils\/news\/devils-announce-partnership-with-toms-river-brewing-release-336366886\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">announced their partnership in 2022<\/span><\/a><span style=\"font-weight: 400;\">, launching a Devils-themed beer called<\/span><a href=\"https:\/\/halftimebeverage.com\/toms-river-stick-toss\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Stick Toss<\/span><\/a><span style=\"font-weight: 400;\">, a K\u00f6lsch-style ale. Since then, the partnership has continued to connect the Toms River brewery with Devils fans across the state. Now, Slap Shot is bringing the partnership into a new NHL season, with a name chosen by the fans themselves.<\/span><\/p>\n<h3><strong>The Devils Hit the Ice October 1st<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">There\u2019s no shortage of opportunities to crack open a Slap Shot this season, especially with the Devils getting ready to hit the ice at Prudential Center. The team will kick off its 2026-27<\/span><a href=\"https:\/\/www.nhl.com\/devils\/schedule\/2026-10-01\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">home schedule<\/span><\/a><span style=\"font-weight: 400;\"> on Thursday, October 1st, when the Devils take on the Philadelphia Flyers at 7PM.<\/span><\/p>\n<p style=\"text-align: center;\"><b><i>See More: <\/i><\/b><a href=\"https:\/\/www.themontclairgirl.com\/pallet-brewing-company-maplewood-nj\/\"><b><i>These NJ Residents Opened a Family-Friendly Brewery in Maplewood<\/i><\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Follow @thejerseyshoregirl_ on<\/span><a href=\"https:\/\/www.instagram.com\/thejerseyshoregirl_\/?hl=en\"><span style=\"font-weight: 400;\"> Instagram<\/span><\/a><span style=\"font-weight: 400;\"> for the latest Jersey Shore updates, <\/span><a href=\"https:\/\/twilight-lion-90332.myflodesk.com\/jrf4qhj7qk\"><span style=\"font-weight: 400;\">sign up for our weekly newsletter here<\/span><\/a><span style=\"font-weight: 400;\"> that shares everything you missed each week, and check out our <\/span><a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/events\/\"><span style=\"font-weight: 400;\">events calendar<\/span><\/a><span style=\"font-weight: 400;\">, which has over 40+ events weekly to peruse.<\/span><\/p>\n<div class=\"categories\" style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/thelocalgirl.com\/food+drink\/\/\" target=\"_blank\" rel=\"noopener\">Food+Drink<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>food + drinkHockey season is almost here, and there\u2019s a new local brew to go with it. Toms River Brewing has teamed&hellip;<\/p>\n","protected":false},"author":453,"featured_media":238220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[9844,9786,9479,764,9660,9593],"tags":[9676,9788,9706,9673,9678,9755],"class_list":["post-238218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-9844","category-brewery","category-local-events-news","category-food-drink","category-news","category-local-girl-rss-feed","tag-bars","tag-brewery","tag-food-drink","tag-jersey-shore","tag-new-jersey","tag-tlg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Toms River Brewing Debuts New NJ Devils-Inspired Slap Shot Lager - The Jersey Shore Girl<\/title>\n<meta name=\"description\" content=\"Toms River Brewing has debuted Slap Shot, a New Jersey Devils-inspired lager, just in time for the hockey season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thelocalgirl.com\/jerseyshore\/toms-river-brewing-devils-inspired-lager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toms River Brewing Debuts New NJ Devils-Inspired Slap Shot Lager\" \/>\n<meta property=\"og:description\" content=\"Toms River Brewing has debuted Slap Shot, a New Jersey Devils-inspired lager, just in time for the hockey season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thelocalgirl.com\/jerseyshore\/toms-river-brewing-devils-inspired-lager\/\" \/>\n<meta property=\"og:site_name\" content=\"The Jersey Shore Girl\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-04T17:32:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2026\/09\/toms-river-brewing-devils-inspired-lager.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ashtyn Asay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashtyn Asay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/jerseyshore\\\/toms-river-brewing-devils-inspired-lager\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/jerseyshore\\\/toms-river-brewing-devils-inspired-lager\\\/\"},\"author\":{\"name\":\"Ashtyn Asay\",\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/jerseyshore\\\/#\\\/schema\\\/person\\\/5f712dc85ab8d60ee14c66985544ee08\"},\"headline\":\"Toms River Brewing Debuts New NJ Devils-Inspired Slap Shot Lager\",\"datePublished\":\"2026-09-04T17:32:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/jerseyshore\\\/toms-river-brewing-devils-inspired-lager\\\/\"},\"wordCount\":472,\"image\":{\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/jerseyshore\\\/toms-river-brewing-devils-inspired-lager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thelocalgirl.com\\\/jerseyshore\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/toms-river-brewing-devils-inspired-lager.jpg\",\"keywords\":[\"Bars\",\"brewery\",\"Food + Drink\",\"Jersey Shore\",\"New Jersey\",\"The Local Girl\"],\"articleSection\":[\"21+\",\"Brewery\",\"Events + News\",\"Food + Drink\",\"News\",\"The Local Girl\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/jerseyshore\\\/toms-river-brewing-devils-inspired-lager\\\/\",\"url\":\"https:\\\/\\\/thelocalgirl.com\\\/jerseyshore\\\/toms-river-brewing-devils-inspired-lager\\\/\",\"name\":\"Toms River Brewing Debuts New NJ Devils-Inspired Slap Shot Lager - 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