{"id":180862,"date":"2025-07-21T21:00:37","date_gmt":"2025-07-22T01:00:37","guid":{"rendered":"https:\/\/thelocalgirl.com\/jerseyshore\/?p=180862"},"modified":"2025-07-21T14:02:15","modified_gmt":"2025-07-21T18:02:15","slug":"new-businesses-jersey-shore-nj-july-2025","status":"publish","type":"post","link":"https:\/\/thelocalgirl.com\/jerseyshore\/new-businesses-jersey-shore-nj-july-2025\/","title":{"rendered":"18 New + Incoming Businesses at the Jersey Shore This Summer 2025"},"content":{"rendered":"<div id=\"custom_featured_image\" style=\"display:none;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-july-2025-800x533.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"new businesses july 2025\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-july-2025-800x533.jpg 800w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-july-2025-768x511.jpg 768w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-july-2025-640x426.jpg 640w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-july-2025-585x390.jpg 585w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-july-2025-263x175.jpg 263w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-july-2025.jpg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div id=\"custom_category\" style=\"display:none;\">news<\/div><p>As a local, there&#8217;s no better feeling than hearing the word that a new business is coming to town. At the Jersey Shore, we&#8217;ve recently seen a surge in new businesses \u2014 everything from breakfast spots and charming markets to cafes, <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/best-italian-restaurants-jersey-shore-nj\/\" target=\"_blank\" rel=\"noopener\">upscale restaurants<\/a>, and more. <em>The Jersey Shore Girl<\/em> has compiled a list of the latest locations so you can stay up-to-date on what&#8217;s new in the community. <strong>Keep reading for a guide to new businesses at the Jersey Shore this summer 2025.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-181106\" src=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-jersey-shore-nj-800x800.jpg\" alt=\"new businesses jersey shore nj\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-jersey-shore-nj-800x800.jpg 800w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-jersey-shore-nj-200x200.jpg 200w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-jersey-shore-nj-768x768.jpg 768w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-jersey-shore-nj-640x640.jpg 640w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-jersey-shore-nj-585x585.jpg 585w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/new-businesses-jersey-shore-nj.jpg 1000w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h2>Recently Opened<\/h2>\n<h3><a href=\"https:\/\/www.bettybbq.com\/\" target=\"_blank\" rel=\"noopener\">Betty&#8217;s BBQ + Fried Chicken <\/a>\u00a0| 9315-B Amherst Avenue, Margate City<\/h3>\n<p><span style=\"font-weight: 400;\">Betty&#8217;s is a new BBQ and fried chicken restaurant in Margate City. Betty&#8217;s opened its doors on May 2nd. Owners Steve Marchel and Robin Kramer aim to provide customers with high-quality meats, such as certified Angus brisket and hormone-free, free-range chicken. The menu features Southern comfort plates, including fried chicken boxes and buckets, ribs, pulled pork, brisket, and tenders.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> There are gluten-free tenders and sauces, plus Betty&#8217;s Seafood Shack is right next door in case you&#8217;re looking for a <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/jersey-shore-restaurants-family-style-menus\/\">restaurant<\/a>-hopping type of night.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More: <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/alessea-by-mara-jewelry-new-jersey\/\" target=\"_blank\" rel=\"noopener\">Jewelry Brand Alessea by Mara Makes Art Out of Sea Glass Found at the Jersey Shore<\/a><\/strong><\/em><\/p>\n<h3><a href=\"https:\/\/www.theboardroomocnj.com\/\" target=\"_blank\" rel=\"noopener\">The Board Room<\/a> | 1123 Asbury Avenue, Ocean City<\/h3>\n<p><span style=\"font-weight: 400;\">The Board Room is a game store in Ocean City that opened in late April. The Board Room is a stay-and-play space featuring over 200 games, with a large selection that includes brain-burners, card games, and family-friendly options. It also features a retail selection of curated games to shop for after or before playing in-house.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> The Board Room hosts events and game nights for both adults and children, helping to bring nostalgia and ditching electronics for the night.<\/span><\/p>\n<h3><a href=\"https:\/\/buttermeepancakes.com\/\" target=\"_blank\" rel=\"noopener\">Buttermee Pancakes: Long Branch<\/a> | 8 Ocean Avenue, Long Branch<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-180874\" src=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/buttermee-pancakes-nj-800x800.jpg\" alt=\"buttermee pancakes nj\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/buttermee-pancakes-nj-800x800.jpg 800w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/buttermee-pancakes-nj-1024x1024.jpg 1024w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/buttermee-pancakes-nj-200x200.jpg 200w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/buttermee-pancakes-nj-768x768.jpg 768w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/buttermee-pancakes-nj-640x640.jpg 640w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/buttermee-pancakes-nj-585x585.jpg 585w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/buttermee-pancakes-nj.jpg 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Buttermee Pancakes is a mini pancake shop that originated in Asbury Park; this past spring, it opened its second location in Long Branch. It had its soft opening on April 26th, and officially opened its doors on May 2nd. Buttermee Pancakes has fluffy stacks of mini pancakes that range from a short stack (five pancakes) to a full stack (seven pancakes) or a brunch stack (10 pancakes). There are fun signature stacks, like the Nutella and S&#8217;mores, and even a bite box of 25 pancakes that seems like a good fit for the <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/free-new-jersey-beaches\/\" target=\"_blank\" rel=\"noopener\">beach<\/a>.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> Buttermee Pancakes can be customized, with the ability to select a vegan option, choice of (many syrups), and add-on toppings.<\/span><\/p>\n<h3><a href=\"https:\/\/www.carpevitajuice.com\/\" target=\"_blank\" rel=\"noopener\">Carpe Vita<\/a> |\u00a0 516 Bay Avenue, Point Pleasant Beach<\/h3>\n<p><span style=\"font-weight: 400;\">Carpe Vita is a new juice shop in Point Pleasant Beach that opened on May 8th. It has smoothies, acai bowls, and cold-pressed juices. Carpe Vita also features a <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/best-beauty-treatments-asbury-park-nj\/\" target=\"_blank\" rel=\"noopener\">wellness<\/a> market that carries adaptogens, essential oils, and other feel-good gift options.<\/span><\/p>\n<p><b>JSG Highlight:<\/b><span style=\"font-weight: 400;\"> The vibe here is so cute; there are plenty of cozy corners\u00a0 for reading a book while sipping a smoothie.<\/span><\/p>\n<h3><a href=\"https:\/\/cava.com\/locations#NJ\" target=\"_blank\" rel=\"noopener\">CAVA<\/a> | 1042 Cedar Bridge Avenue, Brick Township<\/h3>\n<p><span style=\"font-weight: 400;\">CAVA is a Mediterranean casual restaurant chain with locations across the US. It opened a Jersey Shore location in Brick on May 2nd. The menu features bowls of greens and grains, salad bowls, pitas, and dips.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> The hot harissa pita chips are a fan favorite for a reason.<\/span><\/p>\n<h3><a href=\"https:\/\/www.instagram.com\/cheessteaks\/?hl=en\" target=\"_blank\" rel=\"noopener\">Cheessteaks<\/a> | 821 Belmar Boulevard, Belmar<\/h3>\n<p><span style=\"font-weight: 400;\">Cheessteaks is a casual cheesesteak restaurant that originated in Merchantville; it opened a second location in Belmar on June 14th. Its signature cheesesteaks feature fresh-baked Italian seed rolls (baked daily). Cheessteaks uses premium ribeye steak, and there are plenty of options, such as buffalo chicken and the OG (with Whiz). There are also wings and French fries, and the cheesesteaks are Instagram-worthy; take a look<\/span> <a href=\"https:\/\/www.instagram.com\/cheessteaks\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here.<\/span><\/a><\/p>\n<p><b><em>JSG<\/em> Highlight: <\/b><span style=\"font-weight: 400;\">The panzarotti is a must-try, whether as a snack or meal (picture a golden shell filled with melted cheese).<\/span><\/p>\n<h3><a href=\"https:\/\/ebbandflownj.com\/\" target=\"_blank\" rel=\"noopener\">Ebb+Flow Yoga and Wellness<\/a> | 17-19 South Main Street, Asbury Park<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-180876\" src=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/ebb-flow-nj-800x800.jpg\" alt=\"ebb flow nj\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/ebb-flow-nj-800x800.jpg 800w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/ebb-flow-nj-1024x1024.jpg 1024w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/ebb-flow-nj-200x200.jpg 200w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/ebb-flow-nj-768x768.jpg 768w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/ebb-flow-nj-640x640.jpg 640w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/ebb-flow-nj-585x585.jpg 585w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/ebb-flow-nj.jpg 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ebb + Flow is a new <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/beach-yoga-jersey-shore-nj\/\" target=\"_blank\" rel=\"noopener\">yoga<\/a> studio in Asbury Park. It officially opened its doors to the public on May 6th. Locals love its vinyasa flows available in a hot (98-degree) or warm (95-degree) heated room. Besides yoga, there are also hypnotherapy sessions, energy work, massages, and private yoga classes available for booking.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> There are fun, music-themed flows, such as hip-hop and the people&#8217;s playlist, which enhance the yoga experience.<\/span><\/p>\n<h3><a href=\"https:\/\/www.ellislbi.com\/\" target=\"_blank\" rel=\"noopener\">Ellis&#8217; Chicken + Crab Cakes<\/a> | 208 North Bay Avenue, Beach Haven<\/h3>\n<p><span style=\"font-weight: 400;\">Ellis&#8217; is a fried chicken and crab cake restaurant in Beach Haven. Ellis&#8217; opened in June, featuring a casual dine-in option at its inside cafe or sidewalk seating, and a takeaway option of ordering<\/span> <a href=\"https:\/\/www.toasttab.com\/local\/order\/ellis-208-n-bay-ave\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online<\/span><\/a><span style=\"font-weight: 400;\"> or by phone and\/or counter. Its menu has a variety of fried chicken options, including nuggets, breast, drum, and thigh, among others (or in a sandwich). Other menu standouts include peel + eat shrimp, cornbread, and the key lime lil&#8217; pie.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> The Disco Papas, which consist of potato wedges, beer cheese, and short ribs, is a good pick for a shareable snack.<\/span><\/p>\n<h3><a href=\"https:\/\/jettylife.com\/pages\/jetty-long-branch-store\" target=\"_blank\" rel=\"noopener\">Jetty Long Branch<\/a> | 80 Ocean Avenue North, Long Branch<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-180878\" src=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/jetty-surf-co-nj-800x800.jpg\" alt=\"jetty surf co nj \" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/jetty-surf-co-nj-800x800.jpg 800w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/jetty-surf-co-nj-1024x1024.jpg 1024w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/jetty-surf-co-nj-200x200.jpg 200w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/jetty-surf-co-nj-768x768.jpg 768w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/jetty-surf-co-nj-640x640.jpg 640w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/jetty-surf-co-nj-585x585.jpg 585w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/jetty-surf-co-nj.jpg 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Photo Credit: Jetty\u00a0<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Jetty is an East Coast-based surf apparel brand that opened its second store in Long Branch on May 24th. With its original storefront located in Manahawkin, Jetty&#8217;s new Pier Village shop features surfboards, sunscreen, <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/where-to-buy-swimsuits-jersey-shore-nj\/\" target=\"_blank\" rel=\"noopener\">swimwear<\/a>, eco-conscious bags, towels, and cold-water surf essentials from notable brands.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> The local origin of Jetty means its apparel has the East Coast surf in mind \u2014 super durable for fickle weather conditions.<\/span><\/p>\n<h3><a href=\"https:\/\/moondogmarketnj.com\/home\/\" target=\"_blank\" rel=\"noopener\">Moondog Market<\/a> | 1627 Main Street, Lake Como<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-180880\" src=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/moondog-market-nj-800x800.jpg\" alt=\"moondog market nj\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/moondog-market-nj-800x800.jpg 800w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/moondog-market-nj-1024x1024.jpg 1024w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/moondog-market-nj-200x200.jpg 200w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/moondog-market-nj-768x768.jpg 768w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/moondog-market-nj-640x640.jpg 640w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/moondog-market-nj-585x585.jpg 585w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/moondog-market-nj.jpg 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Moondog is a fresh food market in Lake Como that opened in June. It has locally sourced whole foods, as well as seed oil-free and organic\/non-GMO options. Moondog Market has a hometown, coastal market vibe, featuring a non-toxic home section and a grab-and-go prepared food selection.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight<\/b><span style=\"font-weight: 400;\">: IYKYK: The Ocean Blue. It&#8217;s a smoothie that includes organic banana, pineapple, date, spirulina, coconut water, and coconut yogurt, looks like a beach wave in a cup, and has been getting a ton of attention on social media.<\/span><\/p>\n<h3><a href=\"https:\/\/www.instagram.com\/seawatch_coffee_market_squan\/?hl=en\" target=\"_blank\" rel=\"noopener\">Seawatch Coffee + Market<\/a> | 101 1st Avenue, Manasquan<\/h3>\n<p><span style=\"font-weight: 400;\">Seawatch is a coastal coffee shop and market located in Manasquan. It opened on June 27th. Seawatch carries <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/best-sandwich-shops-jersey-shore-nj\/\" target=\"_blank\" rel=\"noopener\">sandwiches<\/a> and salads made by<\/span> <span style=\"font-weight: 400;\">The Blonde Shallot<\/span><span style=\"font-weight: 400;\">, coffee made by<\/span> <span style=\"font-weight: 400;\">Offshore Coffee Co.<\/span><span style=\"font-weight: 400;\">, and baked goods by<\/span> <span style=\"font-weight: 400;\">Cozy Corner Bakery<\/span><span style=\"font-weight: 400;\">, so there&#8217;s something to grab for the beach, no matter your craving. There&#8217;s also locally made merch to shop after grabbing a snack or coffee.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> Seawatch Coffee and Market is <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/dog-friendly-beaches-new-jersey-hikes\/\">dog-friendly<\/a>.<\/span><\/p>\n<h3><a href=\"https:\/\/www.steadyhandcollective.com\/\" target=\"_blank\" rel=\"noopener\">Steady Hand Cafe<\/a> | 710 Main Street, Bradley Beach<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-180881\" src=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/steady-hand-nj-800x800.jpg\" alt=\"steady hand nj\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/steady-hand-nj-800x800.jpg 800w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/steady-hand-nj-1024x1024.jpg 1024w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/steady-hand-nj-200x200.jpg 200w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/steady-hand-nj-768x768.jpg 768w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/steady-hand-nj-640x640.jpg 640w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/steady-hand-nj-585x585.jpg 585w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/steady-hand-nj.jpg 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Steady Hand Cafe is a coffee company that started as a mobile coffee cart and seasonal poolside pop-up at<\/span> <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/st-laurent-hotel-restaurant-judy-and-harrys-asbury-park-nj\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The St. Laurent<\/span><\/a><span style=\"font-weight: 400;\">. It opened a storefront in Bradley Beach in late May. Steady Hand&#8217;s followers love its OG Cereal Milk latte and its made-in-house rotating cafe specials. Plus, its grab-and-go fridge, stocked with lattes, lemonades, cold brew, and house-made drinks, is super convenient.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> The backyard at Steady Hand is a picturesque backdrop for your coffee photo-op, featuring string lights and a disco ball that overlooks what feels like a secret garden-meets-coffee-shop vibe.<\/span><\/p>\n<h3><a href=\"https:\/\/surfcitydoghouse.com\/\" target=\"_blank\" rel=\"noopener\">Surf City Dog House<\/a> | 1509 Long Beach Boulevard, Surf City<\/h3>\n<p><span style=\"font-weight: 400;\">Surf City Dog House is LBI&#8217;s only hot dog shop. Its grand opening took place on May 17th. Surf City Dog House&#8217;s menu has signature hot dogs, or customers can build their own dog, selecting toppings \u00e0 la carte. There&#8217;s also lemonade, iced tea, house-made coleslaw, macaroni salad, and potato salad.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> Customers can substitute a veggie dog for an extra dollar.<\/span><\/p>\n<h3><a href=\"https:\/\/www.wheelhousedistillingnj.com\/\" target=\"_blank\" rel=\"noopener\">Wheelhouse Distilling Company<\/a> | 1103A 6th Avenue, Neptune City<\/h3>\n<p><span style=\"font-weight: 400;\">Wheelhouse is a small-batch distillery and craft <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/best-cocktails-jersey-shore-nj\/\" target=\"_blank\" rel=\"noopener\">cocktail<\/a> lounge located in Neptune City. Its grand opening was on May 24th. Menu highlights include its pina colada, old-fashioned, and a build-your-own cocktail option.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> Besides trying a cocktail out in its tasting room, Wheelhouse also features a charming patio that includes a cornhole setup for a fun stay.<\/span><\/p>\n<h3><a href=\"https:\/\/www.xinarestaurant.com\/\" target=\"_blank\" rel=\"noopener\">XINA<\/a> | 415 Main Street, Bradley Beach<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-180883\" src=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/xina-nj-800x800.jpg\" alt=\"xina nj\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/xina-nj-800x800.jpg 800w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/xina-nj-1024x1024.jpg 1024w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/xina-nj-200x200.jpg 200w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/xina-nj-768x768.jpg 768w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/xina-nj-640x640.jpg 640w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/xina-nj-585x585.jpg 585w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2025\/07\/xina-nj.jpg 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">XINA is a sushi and Chinese restaurant with an original location in Toms River; it makes our list of new businesses as it opened a second location in Bradley Beach on July 9th. Its menu includes soup, salad, noodles and rice, sushi entrees, and a variety of signature rolls. XINA also has a raw bar and a variety of chicken, steak, and <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/best-seafood-restaurants-jersey-shore-new-jersey\/\">fish<\/a> entrees.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> XINA&#8217;s Bradley Beach location, similar to its Toms River spot, is a BYOB restaurant.<\/span><\/p>\n<h2>Coming Soon<\/h2>\n<h3><a href=\"https:\/\/www.andersonmkt.com\/\" target=\"_blank\" rel=\"noopener\">Anderson Market<\/a> | 200 Monmouth Street, Red Bank<\/h3>\n<p><span style=\"font-weight: 400;\">Anderson Market is a gourmet food hall that is supposed to open later this summer. The space will accommodate seating for approximately 80 people throughout the market and feature a communal lounge area reminiscent of a hotel lobby. A few confirmed vendors include<\/span> <span style=\"font-weight: 400;\">Booskerdoo<\/span><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">Molly Boards<\/span><span style=\"font-weight: 400;\">, and<\/span> <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/new-businesses-asbury-park-boardwalk-nj\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Local 130 Seafood<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> Anderson Market feels like the perfect spot for a family or friend group with eaters with different requirements.<\/span><\/p>\n<h3><a href=\"https:\/\/www.instagram.com\/the_reefclub\/?hl=en\" target=\"_blank\" rel=\"noopener\">The Reef Club<\/a> | 1A Allen Avenue, Allenhurst<\/h3>\n<p><span style=\"font-weight: 400;\">The Reef Club is a new <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/best-seafood-restaurants-jersey-shore-new-jersey\/\" target=\"_blank\" rel=\"noopener\">seafood<\/a> restaurant and bar set to open in late summer in Allenhurst. The Reef Club advised <em>JSG<\/em> to stay updated on its<\/span> <a href=\"https:\/\/www.instagram.com\/the_reefclub\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram page<\/span><\/a><span style=\"font-weight: 400;\"> for the latest information on the official opening date. The Reef Club menu will include seasonal dishes and locally sourced seafood plates.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> The Reef Club&#8217;s oceanfront location is always a plus.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>See More: <a href=\"https:\/\/www.themontclairgirl.com\/family-friendly-beaches-new-jersey\/\" target=\"_blank\" rel=\"noopener\">10 Family-Friendly Beaches in New Jersey<\/a><\/strong><\/em><\/p>\n<h3><a href=\"https:\/\/www.theoceanac.com\/press-release\/ocean-casino-resort-announces-grand-opening-two-new-starr-restaurant-concepts\" target=\"_blank\" rel=\"noopener\">Stephen Starr Projects\/Restaurants at Ocean Casino Resort<\/a> | 500 Boardwalk, Atlantic City<\/h3>\n<p><span style=\"font-weight: 400;\">Two new restaurant concepts, located on Ocean&#8217;s lobby level, \u200b\u200bChez Frites and Sunny&#8217;s, are set to accept reservations beginning August 1st. Chez Frites will have a contemporary, French-style prix fixe menu featuring steak, salmon, or lobster, accompanied by salad and unlimited fries. Next to Chez Frites will be Sunny&#8217;s, a breakfast and lunch spot. Sunny&#8217;s menu will feature American classics, including pigs in a blanket, Nutella pancakes, and meatloaf.<\/span><\/p>\n<p><b><em>JSG<\/em> Highlight:<\/b><span style=\"font-weight: 400;\"> Two new spots give everyone another excuse to take the trip <a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/best-spa-atlantic-city-new-jersey-hotels\/\">down to AC<\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/thelocalgirl.com\/jerseyshore\/category\/news\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-120164\" src=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2022\/02\/8-800x267.jpg\" alt=\"read more button\" width=\"450\" height=\"150\" srcset=\"https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2022\/02\/8-800x267.jpg 800w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2022\/02\/8-1024x341.jpg 1024w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2022\/02\/8-768x256.jpg 768w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2022\/02\/8-1536x512.jpg 1536w, https:\/\/thelocalgirl.com\/jerseyshore\/wp-content\/uploads\/sites\/3\/2022\/02\/8.jpg 1800w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>newsAs a local, there&#8217;s no better feeling than hearing the word that a new business is coming to town. At the Jersey&hellip;<\/p>\n","protected":false},"author":391,"featured_media":180891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[9644,9654,9645,9653,9479,764,7997,9641,9650,9643,9660,9657,9646,9640],"tags":[9706,9673,9702,9689,9707],"class_list":["post-180862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asbury-park","category-atlantic-city","category-belmar","category-bradley-beach","category-local-events-news","category-food-drink","category-lifestyle","category-long-branch","category-manasquan","category-neptune","category-news","category-ocean-city","category-point-pleasant","category-jersey-shore-towns","tag-food-drink","tag-jersey-shore","tag-lifestyle","tag-local-eats","tag-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - 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