After 10 years of vacancy, the building located at 574 Cookman Avenue in Asbury Park finally has a tenant. Signage just went up on the windows of the building, which has been undergoing renovations since the start of summer 2024. Featuring Asbury Park’s long-time beloved unofficial but instantly recognizable mascot Tillie, the 20,000-square-foot space will be a bar and restaurant. Read on for what we know about this new Asbury Park destination, Tillie’s Palace.
What We Know
The building of the future home of Tillie’s Palace corners Press Plaza, which is the center of Cookman Avenue, a six-block-long street considered the downtown of Asbury Park. Dotted by restaurants, bars, and local stores, the emptiness of the two-story building since its last tenant moved out over a decade ago has been felt by residents and visitors alike. Once a key piece of Asbury Park’s bustling downtown, the future arrival of Tillie’s Palace will be a key part of uniting Cookman Avenue, restoring Press Plaza to its original glory.
Read More: 16 Restaurants + Bars at the Jersey Shore That Will Get You Into the Halloween Spirit
Drawing upon the nostalgia of the history of Asbury Park, Tillie was chosen as the official face of the new restaurant. Tillie is the nickname of a grinning figure painted on the side of the Palace Amusements building in Asbury Park. Palace Amusements was an indoor amusement park in Asbury Park that operated from 1888 to 1988 featuring a hand-carved carousel, a steam-powered Ferris wheel, a hall of mirrors called The Crystal Maze, and a fun house.
The new restaurant promises to pay homage to the spirit of The Palace while providing a modern twist on the menu. While the menu has yet to be released, it is hoped that it will complement what is already provided on Cookman Avenue. Perhaps, if residents and visitors are lucky, a few classic boardwalk treats such as funnel cakes or deep-fried Oreos will make it onto the menu.
See More: 4 New Food Spots in Hudson County
According to its website and Instagram page, there is no date set for the restaurant’s opening just yet, but with the significant progress being made it is hopeful that it will be fully operational in time for the 2025 summer season. As always, we’ll update you with more information once received and confirmed — in the meantime, head to @thejerseyshoregirl_ on Instagram for more in-the-moment updates.
HolistiClean Head Spa: Monmouth County’s First Micro-Bubble Scalp Treatment
Imagine sinking into a cozy chair, letting stress melt away as tiny, fizzy bubbles work their magic on yourscalp. HolistiClean Head Spa in Shrewsbury, New Jersey, provides Monmouth County’s first micro-bubble scalp treatment, which is a blend of physical and mental relaxation and rejuvenation. This innovative therapy uses ultra-fine bubbles to cleanse the scalp deeply, removing buildup, excess oil, and impurities while promoting circulation and hydration. The treatment — done by hair specialist Tina Katz — is designed to support hair growth and a healthy scalp while providing a soothing escape from daily stress. Individuals don’t need to have a scalp-related issue or concern to visit the HolisticCare Head Spa — all hair and head types can benefit from the micro-bubble scalp and head spa treatment. It's the perfect way to refresh both the scalp and the spirit. Read on to learn more about the micro-bubble scalp treatment at HolistiClean Head Spa in Shrewsbury, New Jersey.
About HolistiClean Head Spa
HolistiClean Head Spa — located at 1026 Broad Street, Suite 18 in Shrewsbury, inside of Salons by JC — by Tina Katz is a holistic head spa that provides a specialized treatment that focuses on the health and well-being of the scalp and hair. Tina is skilled and knowledgeable in scalp conditions and holistic hair remedies. She knows how to positively impact clients' minds, bodies, and spirits through her treatments and services and aims to activate the parasympathetic nervous system — which promotes rest and relaxation — during her sessions.
“Healthy hair starts with a healthy scalp,” Tina shared with The Jersey Shore Girl. “The head spa is supposed to bring zen, calm, and clarity to you because the world we live in is very stressful.”
Read More: The Top 10 Hotel Spas in Atlantic City, New Jersey
What makes HolistiClean Head Spa different from other head spas is that on top of the relaxing scalp massage one would expect to receive, Tina also assesses the condition of the roots, scalp, and hair. Using a capilliscope — a device with both a microscope and a camera — Tina can do an in-depth examination of the head and hair. The capilliscope helps identify concerns like buildup, dryness, redness, sensitivity, or thinning. Tina will put together products as well as a treatment plan based on an analysis of what she sees through the capilliscope.
What is a Micro-Bubble Scalp Treatment?
Micro-bubbles are tiny, oxygen-rich bubbles that can penetrate pores and remove impurities, dirt, and product buildup that regular washing might miss. Micro-bubbles can help cleanse the scalp, potentially benefiting those with conditions like dandruff or other scalp irritations. The micro-bubble technology can also benefit various hair types, particularly those that are curly, dry, or prone to build-up, as they provide deep cleansing and enhanced absorption of treatments. Even those with a healthy scalp and hair can benefit from a micro-bubble treatment as it can provide a deeper cleanse, remove impurities, and potentially enhance overall scalp and hair health long term. By thoroughly cleansing the scalp, micro-bubble treatments can maintain a healthy environment and potentially prevent issues like dandruff, itching, and clogged follicles. The micro-bubble treatment is known for being gentle yet effective no matter what condition the scalp or hair is in.
“There’s no product in the micro-bubbles,” Tina revealed, “It’s strictly water so that’s why it’s truly holistic. It’s nothing but the machine producing billions of tiny micro-bubbles with water. If someone has sensitivity to products or would prefer to not use any shampoos or oils during the treatment, I can just use the machine for the micro-bubble treatment, the micro-bubble treatment is beneficial on its own.”
What are the benefits of the HolistiClean Head Spa?
HolistiClean Head Spa’s treatment has numerous benefits, including improved hair growth, reduced hair loss, balanced sebum production, relief from scalp issues like dandruff and irritation, as well as stress-relief. Scalp treatments — especially those incorporating massages or lymphatic drainage — reduce stress, promote calmness, and improve circulation, which all lead to a sense of overall well-being. Increased blood flow to the scalp can help reduce stress hormones like cortisol, which in turn also leads to a calmer state of mind. Massaging the scalp also stimulates the release of endorphins, which is a natural painkiller and stress reliever in the body. Scalp care is beneficial for all men, women, and teens. The treatment not only supports hair growth and scalp hydration but also melts away tension, making it an ideal choice for anyone seeking both wellness and self-care.
See More: A Trip to Aura Head Spa in Montclair, New Jersey
JSG’s Treatment Plan
We didn’t go into the session with any scalp or hair issues or concerns, but from our capilliscope evaluation, Tina noticed that we had a few red, sensitive spots on our scalp (likely from using hot tools like a hair dryer and straightener) and a tiny bit of build up from hair products like shampoo and conditioner. Since our scalp was in good condition otherwise, Tina did a classic micro-bubble scalp treatment, which included dry brushing, an oil treatment, a scalp massage, pre-shampoo Complexe 5 treatment, two shampoos with Tonucia (which contains natural ingredients like orange essential oil — which smells divine, btw!) and the micro-bubble treatment with scalp brushing and massaging. The treatment also included aromatherapy oil, gentle lymphatic drainage in the head and neck areas, and a hand massage. Since receiving our treatment, we have noticed that our hair is less oily, and we have been able to go longer in-between shampoo days.
HolistiClean Head Spa is open on Thursday + Fridays from 9AM to 4PM and appointments can be made on its website.
Follow @thejerseyshoregirl_ on Instagram for more Jersey Shore news + happenings.
