{"id":183275,"date":"2026-03-28T12:41:06","date_gmt":"2026-03-28T16:41:06","guid":{"rendered":"https:\/\/thelocalgirl.com\/fairfax\/?p=183275"},"modified":"2026-04-13T15:12:20","modified_gmt":"2026-04-13T19:12:20","slug":"era-edit-alexandria","status":"publish","type":"post","link":"https:\/\/thelocalgirl.com\/fairfax\/era-edit-alexandria\/","title":{"rendered":"Personal Styling and Curated Fashion Find a Home at ERA in Alexandria"},"content":{"rendered":"<div id=\"custom_featured_image\" style=\"display:none;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI-800x533.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"hattie, owner of era, outside the shop\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI-800x533.png 800w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI-768x511.png 768w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI-640x426.png 640w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI-585x390.png 585w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI-263x175.png 263w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI.png 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div id=\"custom_category\" style=\"display:none;\">Fashion Find<\/div><p><span style=\"font-weight: 400;\">Even though Old Town Alexandria is a go-to spot for colonial charm and buildings of historical significance, there\u2019s something fresh and inviting about many of the businesses that call the neighborhood home. One business owner found her future in a<a href=\"https:\/\/thelocalgirl.com\/fairfax\/all-about-great-falls-grange\/\" target=\"_blank\" rel=\"noopener\"> historical building,<\/a> which naturally came with its own ghost. Hattie Dove, owner of ERA Edit, located at 109 N. Fairfax Street in Alexandria, shared her story with <em>The Fairfax Girl<\/em>.<strong> Read on for more about Hattie and ERA Edit.&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-183301\" src=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI.png\" alt=\"hattie, owner of era, outside the shop\" width=\"450\" height=\"300\" srcset=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI.png 1000w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI-800x533.png 800w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI-768x511.png 768w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI-640x426.png 640w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI-585x390.png 585w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria_FI-263x175.png 263w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n<\/strong><\/span><\/p>\n<h3>About Hattie<\/h3>\n<p><span style=\"font-weight: 400;\">Hattie Dove is originally from Georgia and moved to Northern Virginia after college. She has a degree in fashion merchandising from the University of Georgia and worked in various boutiques in the area for several years, filling many roles, including ordering and managing the stores. She has lived and worked in and around Old Town since she arrived in the area.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-183277\" src=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria-800x800.png\" alt=\"hattie poses at era edit \" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria-800x800.png 800w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria-1024x1024.png 1024w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria-200x200.png 200w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria-768x768.png 768w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria-640x640.png 640w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria-585x585.png 585w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/hattie_era_alexandria.png 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201cEventually, I realized that I wanted to do something on my own,\u201d Hattie said. \u201cI wanted something that was mine.\u201d Hattie started looking for a space, knowing she wanted to stay in Old Town.&nbsp; It took a few months but eventally the space at 109 N. Fairfax Street became the home for Hattie&#8217;s dream.&nbsp; The classic architecture of the space makes for a fun contrast with the modern styles on offer at ERA. The oversized windows let in natural light, and a cozy fireplace nook makes for an inviting spot to hang out and browse.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>The ERA Edit<\/h3>\n<p style=\"text-align: left;\">First, the name. ERA is Hattie\u2019s middle name. \u201cFor real!\u201d she said. Hattie runs the store with her best friend Tiffani Phelps. Hattie and Tiffany\u2019s friendship is the inspiration for what is stocked in the shop. \u201cI buy items that either Tiffany or I would wear, or someone who we know in real life,\u201d Hattie said. <span style=\"font-weight: 400;\"><br \/>\n<\/span><strong><br \/>\n<\/strong><span style=\"font-weight: 400;\"><em><strong>Read more:&nbsp;<a href=\"https:\/\/thelocalgirl.com\/fairfax\/clothesline-arlington\/\" target=\"_blank\" rel=\"noopener\">This Arlington Non-profit Gives Kids Clothes a Second Life<\/a><\/strong><\/em><\/span><\/p>\n<p>\u201cWe sell a real mix,\u201d Hattie said. \u201cWe have everything from basic denim to statement pieces to dresses for special occasions,\u201d Hattie said her favorite season to buy for is the fall, pointing out the different colors and textures that make the season special. <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-183278\" src=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/clothing_era_edit_alexandria-800x800.png\" alt=\"clothing on display at era edit\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/clothing_era_edit_alexandria-800x800.png 800w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/clothing_era_edit_alexandria-1024x1024.png 1024w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/clothing_era_edit_alexandria-200x200.png 200w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/clothing_era_edit_alexandria-768x768.png 768w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/clothing_era_edit_alexandria-640x640.png 640w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/clothing_era_edit_alexandria-585x585.png 585w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/clothing_era_edit_alexandria.png 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/span><span style=\"font-weight: 400;\">Tiffany pointed out that one of Hattie\u2019s specialties is styling clients. Hattie described styling as something she discovered by accident during an internship. \u201cAt one of my first jobs, we had to make a lookbook, and I got pulled into creating some looks for the lookbook,\u201d she said. \u201cIt was really fun, seeing what items went together.\u201d Hattie also got on-the-ground styling experience at another internship in New York City. \u201cSomeone didn\u2019t show up and there was a photo shoot and I had to step in,\u201d she said.&nbsp; <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Hattie\u2019s eye for putting items together is part of what makes shopping at ERA a more personalized experience, according to Tiffani. \u201cHattie can really find what works for the client,\u201d she said. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Tiffani and Hattie shared that one of the best things about the business is the relationships they\u2019ve developed with other small business owners. \u201cThe community is incredible,\u201d Hattie said. \u201cThey are all so supportive.\u201d <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-183279\" src=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/era_edit_alexandria-800x800.png\" alt=\"a cozy corner at era edit in alexandria\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/era_edit_alexandria-800x800.png 800w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/era_edit_alexandria-1024x1024.png 1024w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/era_edit_alexandria-200x200.png 200w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/era_edit_alexandria-768x768.png 768w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/era_edit_alexandria-640x640.png 640w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/era_edit_alexandria-585x585.png 585w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/08\/era_edit_alexandria.png 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n<span style=\"font-weight: 400;\">In addition to frequent special events, the Era team can also host private shopping parties or other custom gatherings including vendor pop-ups.&nbsp;<\/span><\/p>\n<p>See more:&nbsp;<a href=\"https:\/\/thelocalgirl.com\/fairfax\/all-about-great-falls-grange\/\" target=\"_blank\" rel=\"noopener\">For Nearly a Century, This Great Falls Building has Been a Community Hub<\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Follow @thefairfaxgirl on&nbsp;<a href=\"https:\/\/www.instagram.com\/thefairfaxgirl\/\"><span class=\"s2\">Instagram <\/span><\/a>+&nbsp;<a href=\"https:\/\/www.tiktok.com\/@thefairfaxgirl\"><span class=\"s2\">TikTok<\/span><\/a> for the latest Northern Virginia updates, and check out our&nbsp;<a href=\"https:\/\/thelocalgirl.com\/fairfax\/events\/\"><span class=\"s2\">events calendar<\/span><\/a>, which has over 100+ events weekly to peruse.<\/span><\/p>\n<div class=\"categories\"><a class=\"button\" href=\"\/fairfax\/category\/lifestyle\/\">Lifestyle<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fashion FindEven though Old Town Alexandria is a go-to spot for colonial charm and buildings of historical significance, there\u2019s something fresh and&hellip;<\/p>\n","protected":false},"author":362,"featured_media":183301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[8833,9490,7997,9754,8818,9593,9728,9294],"tags":[9794,9756,9743,9770,9755,9675,9735],"class_list":["post-183275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-fashion-beauty","category-lifestyle","category-old-town-alexandria","category-shopping","category-local-girl-rss-feed","category-virginia","category-women-owned","tag-alexandria","tag-beauty","tag-northern-virginia","tag-nova","tag-old-town-alexandria","tag-shopping","tag-women-owned"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - 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