{"id":166744,"date":"2025-08-14T11:15:28","date_gmt":"2025-08-14T15:15:28","guid":{"rendered":"https:\/\/thelocalgirl.com\/fairfax\/?p=166744"},"modified":"2025-09-29T10:02:34","modified_gmt":"2025-09-29T14:02:34","slug":"herndon-pinch-peck-custom-cookies","status":"publish","type":"post","link":"https:\/\/thelocalgirl.com\/fairfax\/herndon-pinch-peck-custom-cookies\/","title":{"rendered":"Herndon&#8217;s Kerrie Miller Went from Corporate to Cookies and Hasn&#8217;t Looked Back"},"content":{"rendered":"<div id=\"custom_featured_image\" style=\"display:none;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"584\" height=\"800\" src=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-584x800.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"a cookie set from Pinch + Peck\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-584x800.jpg 584w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-747x1024.jpg 747w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-768x1053.jpg 768w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-1121x1536.jpg 1121w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-640x877.jpg 640w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-1170x1604.jpg 1170w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-585x802.jpg 585w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM.jpg 1494w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/div><div id=\"custom_category\" style=\"display:none;\">sweet treats<\/div><p>Kerrie Miller says she works seven days a week and it\u2019s the best job in the world. Kerrie is the baker and artist behind Pink + Peck, a custom cookie company based in Herndon. We got the chance to chat with Kerrie about what it&#8217;s like being a &#8216;Cookie Lady&#8217; and making the pivot from corporate to cookies. <strong>Read on for more with Kerrie Miller of Pinch + Peck<\/strong>.<\/p>\n<h3>About Kerrie<\/h3>\n<p>Kerrie Miller is a Herndon native and still lives there with her husband and college-age daughter. In 2018, Kerrie was searching for a project that would bring her joy. \u201cI was feeling really burnt out with work and I just needed something else,\u201d she said. \u201cSo I started a blog about working through my grandmother\u2019s old recipes.\u201d The blog was called Pinch + Peck as an homage to the classic recipes Kerrie was exploring.<\/p>\n<p>By 2020, Kerrie was cooking her way through her grandmother\u2019s collection, while becoming increasingly disillusioned with corporate life, when COVID hit. \u201cThe company I was working for went under,\u201d she said. \u201cThen I found a new job, and then that company went under. I couldn\u2019t do it anymore.\u201d<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-166747\" src=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Kerrie-Miller_Pinch-Peck-600x800.jpg\" alt=\"Kerrie Miller of Pinch Peck\" width=\"450\" height=\"600\" \/><\/p>\n<p>All the while, Kerrie was cooking and baking &#8211; but not the decorated sugar cookies that have since become her signature. \u201cMy mom was the one who encouraged me to try the decorated cookies,\u201d she said. \u201cThe first batch was terrible but I kept at it.\u201d Kerrie archived the blog and changed her website to be all about her baked goods.<\/p>\n<p>Kerrie kept at it, working on the decorated sugar cookies and continuing to make classics like loaves, drop cookies, and small cakes. \u201cThat\u2019s when I started working toward getting my cottage license,\u201d she said. \u201cAnd then I applied to sell at the farmer\u2019s market.\u201d<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-166773\" src=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-584x800.jpg\" alt=\"a cookie set from Pinch + Peck \" width=\"450\" height=\"617\" srcset=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-584x800.jpg 584w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-747x1024.jpg 747w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-768x1053.jpg 768w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-1121x1536.jpg 1121w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-640x877.jpg 640w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-1170x1604.jpg 1170w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-585x802.jpg 585w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM.jpg 1494w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>Photo courtesy of Kerrie Miller<\/p>\n<p>She got her cottage license in Fall 2021 and by 2022, Kerrie was selling baked goods weekly at the Oakton Farmers Market. She was selling other baked goods but always had a few decorated sugar cookies on hand for display. \u201cIt was a great way to get my name out there,\u201d she said.<\/p>\n<p>Now, Kerrie does one pop-up a year, the Herndon Wintermarket, and runs her business exclusively online. \u201cCustomers fill out a request form on my website and we go from there,\u201d she said. Many customers are repeats.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-166774\" src=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/02\/Photo-Jun-11-2024-10-23-01-AM-558x800.jpg\" alt=\"a graduation cookie set from Pinch + Peck \" width=\"450\" height=\"645\" srcset=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/02\/Photo-Jun-11-2024-10-23-01-AM-558x800.jpg 558w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/02\/Photo-Jun-11-2024-10-23-01-AM-714x1024.jpg 714w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/02\/Photo-Jun-11-2024-10-23-01-AM-768x1101.jpg 768w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/02\/Photo-Jun-11-2024-10-23-01-AM-1071x1536.jpg 1071w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/02\/Photo-Jun-11-2024-10-23-01-AM-640x918.jpg 640w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/02\/Photo-Jun-11-2024-10-23-01-AM-1170x1678.jpg 1170w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/02\/Photo-Jun-11-2024-10-23-01-AM-585x839.jpg 585w, https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/02\/Photo-Jun-11-2024-10-23-01-AM.jpg 1428w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>Kerrie said that one of the best parts about her business is getting to know other cookie-makers in the area. \u201cIt is definitely a spirit of community over competition,\u201d she said. \u201cPeople will refer business to others, there\u2019s a lot of support. There really is enough business to go around.\u201d In particular, Kerrie said that knowing which bakers can accommodate allergy or dietary restrictions is critical. \u201cThere are bakers that are dedicated to being gluten-free or allergy-free, so if a customer asks for that I will frequently refer them to one of these other bakers,\u201d she said.<\/p>\n<h3>About Pinch + Peck<\/h3>\n<p>Kerrie\u2019s signature item are <a href=\"https:\/\/pinchandpeck.com\/\" target=\"_blank\" rel=\"noopener\">decorated sugar cookies<\/a>. The decorations can range from a simple color scheme to a complex design. Everything is customizable &#8211; from the shape of the cookie to the color palette. \u201cWhenever anyone asks me what my favorite set is, it\u2019s probably whatever I\u2019m working on that week. But I really like weddings, the brides always know what they want\u201d Kerrie said. \u201cThe customers are so creative and I love working with their ideas.\u201d<\/p>\n<p>Kerrie works with the customers via email to come up with a concept for the cookies, which includes making a mood board and picking designs for each order. This is also where Kerrie will set the pricing for the order depending on the complexity of the order and the number of cookies. \u201cIt really depends,\u201d she said. \u201cIf you just want something simple that\u2019s on one end of the spectrum, and then it goes up from there based on the design, quantity, etc.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-166748\" src=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Kerrie-Miller_Cookie-Cutters-600x800.jpg\" alt=\"a portion of kerrie miller's cookie collection\" width=\"450\" height=\"600\" \/><\/p>\n<p>Kerrie uses organic ingredients wherever she can, and has hundreds of different cookie-cutter shapes. She also has a sugar paper printer that can print a logo or image directly onto the cookie. She is a frequent shopper at Costco and Restaurant Depot for her supplies. \u201cIn 2024, I made 185 batches of dough, using almost 600 eggs, and 600 cups of sugar,\u201d she said.<\/p>\n<p>Kerrie works with customers to make cookies for events like birthday parties, baby showers, and weddings. She also works with corporate customers to make cookies for special events.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-166749\" src=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Kerrie-Miller_Sugar-Printer-600x800.jpg\" alt=\"the sugar printer at pinch and peck \" width=\"450\" height=\"600\" \/><\/p>\n<p>\u201cI think people would be surprised at how much time it takes to make the cookies,\u201d she said. \u201cEven after all of the decorating is done, the cookies have to dry and that takes time. It\u2019s why I can\u2019t take last-minute orders.\u201d Another surprising thing about the decorated sugar cookie business is how hyper-local it is. \u201cCookie ladies don\u2019t deliver, so people want to find someone close to them to pick up,\u201d she said.<\/p>\n<p>To get in touch with Kerrie about custom cookies, send her a message via her <a href=\"https:\/\/pinchandpeck.com\/\" target=\"_blank\" rel=\"noopener\">website<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>sweet treatsKerrie Miller says she works seven days a week and it\u2019s the best job in the world. Kerrie is the baker&hellip;<\/p>\n","protected":false},"author":362,"featured_media":166773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[8833,9709,764,9740,9593,9633,9294],"tags":[9747,9758,9735],"class_list":["post-166744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-fairfax-county","category-food-drink","category-herndon","category-local-girl-rss-feed","category-wedding","category-women-owned","tag-herndon","tag-weddings","tag-women-owned"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Herndon&#039;s Kerrie Miller Went from Corporate to Cookies and Hasn&#039;t Looked Back - The Fairfax Girl<\/title>\n<meta name=\"description\" content=\"Kerrie Miller of Pinch + Peck shares about her journey to becoming a cookie maker, and how she gets to celebrate milestones with clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thelocalgirl.com\/fairfax\/herndon-pinch-peck-custom-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herndon&#039;s Kerrie Miller Went from Corporate to Cookies and Hasn&#039;t Looked Back\" \/>\n<meta property=\"og:description\" content=\"Kerrie Miller of Pinch + Peck shares about her journey to becoming a cookie maker, and how she gets to celebrate milestones with clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thelocalgirl.com\/fairfax\/herndon-pinch-peck-custom-cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"The Fairfax Girl\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-14T15:15:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T14:02:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thelocalgirl.com\/fairfax\/wp-content\/uploads\/sites\/6\/2025\/01\/Photo-Feb-04-2025-10-35-58-AM-747x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"747\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephanie Spear\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Spear\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/fairfax\\\/herndon-pinch-peck-custom-cookies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/fairfax\\\/herndon-pinch-peck-custom-cookies\\\/\"},\"author\":{\"name\":\"Stephanie Spear\",\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/fairfax\\\/#\\\/schema\\\/person\\\/3e59295c260a6c3306239960b75e1a03\"},\"headline\":\"Herndon&#8217;s Kerrie Miller Went from Corporate to Cookies and Hasn&#8217;t Looked Back\",\"datePublished\":\"2025-08-14T15:15:28+00:00\",\"dateModified\":\"2025-09-29T14:02:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/fairfax\\\/herndon-pinch-peck-custom-cookies\\\/\"},\"wordCount\":852,\"image\":{\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/fairfax\\\/herndon-pinch-peck-custom-cookies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thelocalgirl.com\\\/fairfax\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/Photo-Feb-04-2025-10-35-58-AM.jpg\",\"keywords\":[\"herndon\",\"weddings\",\"women-owned\"],\"articleSection\":[\"Culture\",\"Fairfax County\",\"Food + Drink\",\"Herndon\",\"The Local Girl\",\"Weddings\",\"Women-Owned\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/fairfax\\\/herndon-pinch-peck-custom-cookies\\\/\",\"url\":\"https:\\\/\\\/thelocalgirl.com\\\/fairfax\\\/herndon-pinch-peck-custom-cookies\\\/\",\"name\":\"Herndon's Kerrie Miller Went from Corporate to Cookies and Hasn't Looked Back - 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