{"id":239670,"date":"2026-06-03T10:50:40","date_gmt":"2026-06-03T14:50:40","guid":{"rendered":"https:\/\/thelocalgirl.com\/bergen\/?p=239670"},"modified":"2026-06-03T16:16:49","modified_gmt":"2026-06-03T20:16:49","slug":"true-ascend-moving-ridgewood-nj","status":"publish","type":"post","link":"https:\/\/thelocalgirl.com\/bergen\/true-ascend-moving-ridgewood-nj\/","title":{"rendered":"Montclair-Based Charm Bar True Ascend Opening Brick-and-Mortar Location in Ridgewood"},"content":{"rendered":"<div id=\"custom_featured_image\" style=\"display:none;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2026\/06\/true-ascend-ridgewood--800x533.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"true ascend ridgewood\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2026\/06\/true-ascend-ridgewood--800x533.png 800w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2026\/06\/true-ascend-ridgewood--768x511.png 768w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2026\/06\/true-ascend-ridgewood--585x390.png 585w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2026\/06\/true-ascend-ridgewood--263x175.png 263w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2026\/06\/true-ascend-ridgewood-.png 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div id=\"custom_category\" style=\"display:none;\">News<\/div><p><span style=\"font-weight: 400;\">Popular New Jersey-based jewelry brand True Ascend is moving from its <a href=\"https:\/\/www.themontclairgirl.com\/charm-bar-jewelry-montclair-new-jersey-true-ascend\/\" target=\"_blank\" rel=\"noopener\">Montclair location<\/a> to a larger space in Ridgewood. The space, located at 11 South Broad Street, means that sisters and founders Bilana Uluengin and Diypse Duman can expand the brand&#8217;s charm bar to become the largest in New Jersey.&nbsp; <\/span><b>Keep reading to learn more about True Ascend and its new Ridgewood location.<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-239691\" src=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2026\/06\/true-ascend-ridgewood-.png\" alt=\"true ascend ridgewood\" width=\"450\" height=\"300\" srcset=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2026\/06\/true-ascend-ridgewood-.png 1000w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2026\/06\/true-ascend-ridgewood--800x533.png 800w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2026\/06\/true-ascend-ridgewood--768x511.png 768w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2026\/06\/true-ascend-ridgewood--585x390.png 585w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2026\/06\/true-ascend-ridgewood--263x175.png 263w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>About True Ascend<\/h3>\n<p><span style=\"font-weight: 400;\">\u200b<\/span><span style=\"font-weight: 400;\">True Ascend is a jewelry business founded by sisters Bilana Uluengin and Diypse Duman in 2021. They were inspired by their time finding jewelry on trips to T\u00fcrkiye to visit family.&nbsp; True Ascend established its local presence through pop-ups across the state, making stops in towns like <a href=\"https:\/\/www.themontclairgirl.com\/jersey-shore-best-seafood-restaurants\/\">Asbury Park<\/a> and Ridgewood.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>See more: <a href=\"https:\/\/thelocalgirl.com\/newjersey\/dot-cakes-trend-new-jersey\/\" target=\"_blank\" rel=\"noopener\">Where Can I Find a Dot Cake in New Jersey? (And What the Heck Are They)<\/a><\/strong><\/em><\/p>\n<p>Bilana + Diypse&#8217;s addition of a charm bar in 2024 propelled the business into greater success.&nbsp; &nbsp;The Charm Bar took the business from a simple store to an experience, where customers could personally design and hand-select charms for their own bracelet or necklace. It expanded the brand\u2019s customer reach, ultimately gaining its popularity. This led to business collaborations with brands including Youth to the People, Ulta, Rizos Curls, and Affirm. Since then, True Ascend has worked at over 400 <a href=\"https:\/\/www.themontclairgirl.com\/charm-bar-jewelry-montclair-new-jersey-true-ascend\/\">events<\/a>, including birthdays, bridal showers, and bachelorette parties.&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DXaSvtQFzCA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DXaSvtQFzCA\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by TRUE ASCEND (@trueascend)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\nThe team opened a brick-and-mortar location in Montclair&#8217;s Lackawanna Plaza in Summer 2025, and continued to host pop-ups with other businesses. Now, the team is moving into a bigger space in Ridgewood, NJ.&nbsp;<\/p>\n<h3>New Opening<\/h3>\n<p><span style=\"font-weight: 400;\">&nbsp;On May 12, Bilana and Diypse announced on<\/span><a href=\"https:\/\/www.instagram.com\/p\/DYQlwubKVxK\/?hl=en\"> <span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> that they would be shutting down True Ascend&#8217;s Montclair location in order to expand in Ridgewood. The store officially closed on May 17th after a final four-day sale. The grand opening for the new Ridgewood spot is June 13th.&nbsp;<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read more:&nbsp;<a href=\"https:\/\/thelocalgirl.com\/bergen\/fifa-world-cup-fan-festival-overpeck-park-bergen-county\/\" target=\"_blank\" rel=\"noopener\">What to Know About the FIFA World Cup Fan Festival Coming to Bergen County<\/a><\/strong><\/em><\/p>\n<p>Follow @thebergencountygirl on&nbsp;<a class=\"broken_link\" href=\"https:\/\/www.instagram.com\/thebergencountygirl\/?hl=en\"><span class=\"s1\">Instagram<\/span><\/a>&nbsp;for the latest Bergen County updates,&nbsp;<a href=\"https:\/\/thebergencountygirl.myflodesk.com\/uu0mgpgtm0\"><span class=\"s1\">sign up for our email list here<\/span><\/a>&nbsp;that shares everything you missed each week, and check out our&nbsp;<a href=\"https:\/\/thelocalgirl.com\/bergen\/events\/\"><span class=\"s1\">events calendar<\/span><\/a>, which has over 30+ events weekly to peruse.<\/p>\n<div class=\"categories\" style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/thebergencountygirl.com\/news\/\" target=\"_blank\" rel=\"noopener\">stories<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NewsPopular New Jersey-based jewelry brand True Ascend is moving from its Montclair location to a larger space in Ridgewood. The space, located&hellip;<\/p>\n","protected":false},"author":446,"featured_media":239691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[9720,8833,9479,9490,7997,9660,9733,8818,9593,9294],"tags":[9787,9710,9705,9707,9675,9783,9812],"class_list":["post-239670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bergen-county-towns","category-culture","category-local-events-news","category-fashion-beauty","category-lifestyle","category-news","category-rutherford","category-shopping","category-local-girl-rss-feed","category-women-owned","tag-bergen-county","tag-bergen-county-news","tag-culture","tag-news","tag-shopping","tag-tlg","tag-women-owned"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Montclair-Based Charm Bar True Ascend Opening Brick-and-Mortar Location in Ridgewood - 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