{"id":178907,"date":"2025-06-23T13:38:05","date_gmt":"2025-06-23T17:38:05","guid":{"rendered":"https:\/\/thelocalgirl.com\/bergen\/?p=178907"},"modified":"2025-06-23T13:38:05","modified_gmt":"2025-06-23T17:38:05","slug":"horae-play-claw-machine-arcade-paramus-nj","status":"publish","type":"post","link":"https:\/\/thelocalgirl.com\/bergen\/horae-play-claw-machine-arcade-paramus-nj\/","title":{"rendered":"New Claw Machine Arcade Opens in Paramus&#8217; Garden State Plaza Mall"},"content":{"rendered":"<div id=\"custom_featured_image\" style=\"display:none;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-1-800x533.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"horae play paramus nj\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-1-800x533.jpg 800w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-1-768x511.jpg 768w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-1-640x426.jpg 640w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-1-585x390.jpg 585w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-1-263x175.jpg 263w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-1.jpg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div id=\"custom_category\" style=\"display:none;\">news<\/div><p>It\u2019s not a surprise to those familiar <a href=\"https:\/\/thelocalgirl.com\/bergen\/movie-theaters-north-new-jersey\/\">with Northern New Jersey<\/a> that the Garden State Plaza is growing. What was once a mall known for shopping, now includes luxury brand stores, additional restaurants, a movie theater, + entertainment section. A new addition to the entertainment district of the mall is Horae Play: a claw-machine arcade. <strong>Keep reading to hear more about Horae Play, a new attraction at the Garden State Plaza mall in Paramus, New Jersey.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-178914\" src=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-800x800.jpg\" alt=\"horae play paramus nj\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-800x800.jpg 800w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-1024x1024.jpg 1024w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-200x200.jpg 200w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-768x768.jpg 768w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-640x640.jpg 640w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-585x585.jpg 585w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3.jpg 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3>About the Space<\/h3>\n<p><span style=\"font-weight: 400;\">Many have struggled as children (or adults) to maneuver the claw over their <a href=\"https:\/\/thelocalgirl.com\/bergen\/best-ice-cream-shops-bergen-county-nj\/\">favorite choices<\/a> behind glass, all to no avail. Horae Play guarantees everyone can be a winner. Staff is more than willing to help all those who try to succeed by providing tips for the most effective attempts. For those who just can\u2019t seem to catch the claw-catching skill, staff at Horae Play will make sure that participants don\u2019t leave empty-handed. The best part is that this arcade is fun for all ages. Kids can enjoy the magic of the claw with parents, while young adults can play some claw-machine games and enjoy a snack from the front desk.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-178917\" src=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-1-800x800.jpg\" alt=\"horae play paramus nj\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-1-800x800.jpg 800w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-1-1024x1024.jpg 1024w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-1-200x200.jpg 200w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-1-768x768.jpg 768w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-1-640x640.jpg 640w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-1-1170x1170.jpg 1170w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-1-585x585.jpg 585w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-1.jpg 1200w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More: <a href=\"https:\/\/thelocalgirl.com\/bergen\/modern-bread-bagel-englewood-nj\/\">Gluten and Nut-Free Bagel Shop \u2018Modern Bread + Bagel\u2019 Opens in Englewood<\/a><\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Horae Play is a claw-machine arcade where everyone wins. The arcade has over 25 claw-machines on site (in addition to a Pac-Man video game), and over 35 varieties of plushies available. To give the feel of an old-school arcade, participants are given coins to put into machines to play. Visitors can collect + trade in their plushies for bigger prizes such as other plushies + games.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-178915\" src=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-800x800.jpg\" alt=\"horae play paramus nj\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-800x800.jpg 800w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-1024x1024.jpg 1024w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-200x200.jpg 200w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-768x768.jpg 768w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-640x640.jpg 640w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-585x585.jpg 585w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj.jpg 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The room itself is brightly lit with purple, pink, blue, + green lighting that changes from machine to machine. There is also a section in the back of the establishment where kids can decorate their plushies. Horae Play has all the materials needed for this. On Friday afternoons, the owners have classes for children to learn how to decorate their plushies with markers, glitter, + other arts + craft favorites. During this time, the arcade is also closed so children can have their space without the interruption of others in the arcade.<\/span><\/p>\n<h3>About the Owners<\/h3>\n<p><span style=\"font-weight: 400;\">Married couple Wally Xiang + Elena Wang currently live in New York, but are familiar with the <a href=\"https:\/\/thelocalgirl.com\/bergen\/alcohol-free-activities-bergen-county-nj\/\">Northern New Jersey<\/a> area as they\u2019ve previously lived in Summit + Edgewater, + have friends that live in the Paramus area. They like Paramus and also feel it has one of the better shopping centers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As far as what got Wally + Elena into the claw-machine business, it was their daughter. She has a mild obsession with plushies and claw-machines that her parents found so interesting. She has become their main inspiration for creating these stores. After taking their daughter to many claw arcades, Wally + Elena were disappointed at how many children came up empty-handed time + time again. They vowed to create a fairer experience when they opened Horae Play.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-178913\" src=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-800x800.jpg\" alt=\"horae play paramus nj\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-800x800.jpg 800w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-1024x1024.jpg 1024w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-200x200.jpg 200w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-768x768.jpg 768w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-640x640.jpg 640w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2-585x585.jpg 585w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-2.jpg 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A lot of thought goes into this fairness. Machines are constantly monitored to make sure plushies have a fair shot of being selected by the claw. Wally + Elena are also monitoring machines behind the scenes, and can tell immediately which claw machines aren\u2019t performing as well as they could. Then, they make adjustments as needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When asked why this line of business, Wally mentioned bringing families together. The idea of giving parents + children a space to <a href=\"https:\/\/thelocalgirl.com\/bergen\/bergen-county-bucket-list-new-jersey\/\">hang out<\/a> and be together is something they cherish. Elena also mentioned the monitoring of all three locations and machines can be very tiring, but having excellent customer feedback (both in-store + online), as well as a staff Elena + Wally can see themselves growing with are qualities that make it all worth it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Horae Play has two other locations. The original storefront is located in Flushing. The second store is in Manhattan on Lexington Avenue, between 88th Street + 898th Street.<\/span><\/p>\n<h3>Parties + Events<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-178916\" src=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-1-800x800.jpg\" alt=\"horae play paramus nj\" width=\"450\" height=\"450\" srcset=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-1-800x800.jpg 800w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-1-1024x1024.jpg 1024w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-1-200x200.jpg 200w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-1-768x768.jpg 768w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-1-640x640.jpg 640w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-1-1170x1170.jpg 1170w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-1-585x585.jpg 585w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-3-1.jpg 1200w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Horae Play has party packages available with pricing for weekdays + weekends. The timeframes for these events typically run between an hour + 90 minutes. The Paint-Your-Own-Plushies option is available for parties, as well as the class held on Fridays. Horse Play also has a Parents&#8217; Drop-In Night. This event allows children ages 4+ to be dropped off \u201cfor an epic night of creativity + fun\u201d which includes claw-machine experiences, painting plushies, + pizza.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>See More: <a href=\"https:\/\/www.themontclairgirl.com\/hometown-arcade-bloomfield-nj\/\" target=\"_blank\" rel=\"noopener\">All About Bloomfield\u2019s Hometown Arcade, a Family-Friendly Gaming Spot<\/a><\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Horae Play also has options available to take the party on the go. In addition to renting out claw machines to <a href=\"https:\/\/thelocalgirl.com\/bergen\/best-local-shops-paramus-new-jersey\/\">local businesses<\/a>, claw machines can be brought to birthday parties + other events. It\u2019s best to call + inquire with Horae Play for more information about rental claw-machine units.<\/span><\/p>\n<p>Follow @thebergencountygirl on\u00a0<a href=\"https:\/\/www.instagram.com\/thebergencountygirl\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>\u00a0for more local news and happenings.<\/p>\n<p><a href=\"https:\/\/thelocalgirl.com\/bergen\/category\/events-news\/news\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-120164\" src=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2022\/02\/8-800x267.jpg\" sizes=\"(max-width: 450px) 100vw, 450px\" srcset=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2022\/02\/8-800x267.jpg 800w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2022\/02\/8-1024x341.jpg 1024w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2022\/02\/8-768x256.jpg 768w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2022\/02\/8-1536x512.jpg 1536w, https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2022\/02\/8.jpg 1800w\" alt=\"read more button\" width=\"450\" height=\"150\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>newsIt\u2019s not a surprise to those familiar with Northern New Jersey that the Garden State Plaza is growing. What was once a&hellip;<\/p>\n","protected":false},"author":412,"featured_media":178918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[9720,8833,8834,9479,7997,9660,9721],"tags":[9698,9702,9715],"class_list":["post-178907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bergen-county-towns","category-culture","category-entertainment","category-local-events-news","category-lifestyle","category-news","category-paramus","tag-entertainment","tag-lifestyle","tag-paramus-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Claw Machine Arcade Opens in Paramus&#039; Garden State Plaza Mall - The Bergen County Girl<\/title>\n<meta name=\"description\" content=\"A new claw machine arcade, Horae Play, just opened at the Westfield Garden State Plaza mall in Paramus, New Jersey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thelocalgirl.com\/bergen\/horae-play-claw-machine-arcade-paramus-nj\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Claw Machine Arcade Opens in Paramus&#039; Garden State Plaza Mall\" \/>\n<meta property=\"og:description\" content=\"A new claw machine arcade, Horae Play, just opened at the Westfield Garden State Plaza mall in Paramus, New Jersey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thelocalgirl.com\/bergen\/horae-play-claw-machine-arcade-paramus-nj\/\" \/>\n<meta property=\"og:site_name\" content=\"The Bergen County Girl\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T17:38:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thelocalgirl.com\/bergen\/wp-content\/uploads\/sites\/5\/2025\/06\/horae-play-paramus-nj-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christina Mastroeni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina Mastroeni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/bergen\\\/horae-play-claw-machine-arcade-paramus-nj\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/bergen\\\/horae-play-claw-machine-arcade-paramus-nj\\\/\"},\"author\":{\"name\":\"Christina Mastroeni\",\"@id\":\"https:\\\/\\\/thelocalgirl.com\\\/bergen\\\/#\\\/schema\\\/person\\\/1ed4ce33016daafce3521a5e077f79ab\"},\"headline\":\"New Claw Machine Arcade Opens in Paramus&#8217; 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