Kim Kardshian’s cult shape-wear company, SKIMS, just opened a new store at Westfield Garden State Plaza Mall, located at One Garden State Plaza Parkway in Paramus. This shop is the sixth in-person retail location for the brand. Previously, SKIMS was only available online or at a select few department stores, but as the brand has continued to grow with demand, so has the need for its own spin on retail. The NYC Flagship is the sole alternative in the entire tri-state area, so it’s no surprise that the store has come to New Jersey. Read on for what we know about the SKIMS opening at Westfield Garden State Plaza Mall in Paramus, New Jersey.
The Details
After a soft launch on the evening of Wednesday, March 12th, 2025 SKIMS at the Garden State Plaza Mall officially opened on Thursday. The store, located in Suite G4 on the second level near Sephora and The Banana Republic, already seems a hit as customers filed in to purchase all their underwear needs. With curved, bubble-like displays, merchandise looks modern and clean. Shapely mannequins show off a selection of SKIMS most popular items, from their varied cuts of underwear to the latest drops including a new blue-themed bridal collection exclusive to the GSP store.
Read More: 12 Paramus Businesses to Shop Locally
Customers can get sized for bras in an array of skin-tone colors, or they can simply grab items and try them on in the dressing rooms at the back of the store. Salespeople were not only extremely helpful, but also knowledgeable about all the products available.While the SKIMS’ entire line is not available at the GSP, shoppers can feel the fabrics and even try on the latest bathing suits and accessories.
About SKIMS
SKIMS is a shape-wear and clothing brand company focused on finding solutions for every body. Founded in 2019 by co-founders Kim Kardashian, Emma Grede, and Jens Grede, it is best known for its waist-cinching bodysuits and trendy ad campaigns featuring pop-culture icons. The company sells a huge variety of underwear, bras, lingerie, sweats, sleepwear, and the occasional outdoor clothing, all in fashionable fits and numerous, mostly skin-tone, colors. Some fans swear by the smoothing form of the Fits Everyone t-shirts, others are cult wearers of the Brief Bodysuit’s targeted core compression, and the rest spout the flattering figure that the Long Slip Dress accentuates. Prices are on the higher end, but fabrics are proprietary and exceedingly comfortable.
See More: A List of Must-Shop Boutiques in Montclair
While SKIMS champions its neutral line of beige underwear and inclusivity, the company is at the forefront of body “solutions,” which provide non-surgical ways to enhance your ass(ets). The latest drop of “Butt Enhancing” shape-wear is marketed to define the waist while the “built-in butt pads lift and round for a naturally fuller, perkier shape.” Then there’s the Ultimate Push-Up Bra: a tapered foam padded brassiere with hidden underwire for a seamless look under fitted tops.
Follow @thebergencountygirl on Instagram for more local news and happenings.