The American Dream Mall in East Rutherford is getting exciting new additions to boost the already impressive shopping and entertainment options for residents and visitors. In the upcoming months, a diverse array of businesses will open, featuring everything from eye-photography art galleries to jewelry shops and piercing studios. Read on for 14 new businesses coming to The American Dream Mall in East Rutherford, New Jersey.

Arabian Oud

 

View this post on Instagram

 

A post shared by العربية للعود (@arabianoud)

Arabian Oud has been around for over 30 years and is recognized as the largest Middle Eastern fragrance house globally. With a wide range of products, including fragrances, oils, incense, home decor, and accessories, there is an abundance of options to explore + enjoy.

B&B Theatres

B&B Theatres ranks as the 5th largest theatre chain in America, and the American Dream location will be home to the world’s largest ScreenX auditorium, making it a destination worth exploring. Beyond movies, this location provides a full entertainment experience with bowling, arcades, and a variety of food and drink options.

Read More: SKIMS Opens New Location at Garden State Plaza Mall in Paramus

Card Vault

 

View this post on Instagram

 

A post shared by CardVault (@cardvaultbytombrady)

For sports enthusiasts, CardVault by Tom Brady is more than just a store; it’s a hub for fans, hobbyists, and investors. CardVault has sports cards, collectibles, and memorabilia with authentication. This store aims to enhance the collecting experience for new and skilled collectors. BG insider tip: Tom Brady has been known to visit the stores, so keep an eye out for a potential celeb sighting.

Claire’s

 

View this post on Instagram

 

A post shared by Claire’s (@clairesstores)

With years of experience, Claire’s reputation extends beyond a simple ear piercing. There is always something enjoyable to discover among the wide selection of jewelry, hair, beauty products, toys, and accessories. Frequent sales make it easy to secure fantastic deals while accumulating trendy finds.

Cuci

Cuci is a comfort food destination coming to The American Dream Mall, serving up classics like fried chicken sandwiches, all made with better-for-you ingredients.

Great Big Game Show

 

View this post on Instagram

 

A post shared by Great Big Game Show (@greatbiggameshow)

Emerging from the creators of The Escape Game, The Great Big Game Show strives to bring a thrilling, interactive experience to North Jersey. In The Great Big Game Show, two teams compete against each other in various games — ranging from trivia to games of chance and strategy — with one team declared the winner. This family-friendly activity is ideal for a fun outing, a special birthday party, or a competitive office gathering.

Iris Galerie

 

View this post on Instagram

 

A post shared by IRIS GALERIE - Photographie d’iris (@iris.galerie)

Iris Galerie provides an eye-catching experience that’s certain to impress all visitors. Applying advanced technology, the gallery captures intricate details of an iris of the human eye within seconds. After that, the team transforms the image into a remarkable work of art that emphasizes its beauty and uniqueness. This entire process takes about 15 minutes, resulting in a one-of-a-kind keepsake.

LAE Jewelry

 

View this post on Instagram

 

A post shared by L.A.E. (@lae_jewelry_)

​​LAE Jewelry is a store that crafts heartfelt pieces using gemstone chips + sterling silver beads. Custom jewelry can be designed based on personal preferences, whether as a keepsake or a meaningful gift.

Little Dumpling

Little Dumpling is set to become a new foodie stop at The American Dream Mall, serving up a variety of dumplings in different styles + flavors, making a great pre- or post-shopping bite.

Ninja Kidz Action Park

 

View this post on Instagram

 

A post shared by Ninja Kidz Action Park (@ninjakidz_park)

Claiming the title as a premier trampoline park, Ninja Kidz Action Park has much more than mere bouncing. Besides trampolines, visitors can enjoy activities such as a laser maze, gymnastics tumble tracks, dodgeball, slides, and aerial silks.

Rolife

 

View this post on Instagram

 

A post shared by Rolife (@rolife_official)

Established in 2017, Rolife is a retreat for DIY lovers. At Rolife, patrons can participate in the design and creation of 3D art, including dollhouses, wooden flower baskets, and miniature houses, fostering a hands-on and creative experience.

Rowan

 

View this post on Instagram

 

A post shared by Rowan (@heyrowan)

This woman-founded, women-led piercing studio features trained nurses who perform the piercings, ensuring a smooth + safe experience. The studio presents customers with many piercing options, from classic lobe piercings to more intricate styles like conch and forward helix piercings.

See More: ‘The Saint Clair’ to Open in Former Scala del Nonna Space in Montclair

Steve Madden

 

View this post on Instagram

 

A post shared by Steve Madden (@stevemadden)

Since 1990, Steve Madden has been a go-to brand for fashionable and budget-friendly shoes, a true haven for shoe enthusiasts. Beyond shoes, one can also find a variety of accessories, including handbags, in stores as well.

Topgolf

 

View this post on Instagram

 

A post shared by Topgolf (@topgolf)

A BG favorite, Topgolf, will soon arrive at the American Dream Mall, providing year-round comfort in high-tech hitting bays. Guests can enjoy TV screens, a great food + bar scene, and an overall fun atmosphere, making it an ideal spot for a group outing or a fun first date.